Bakuchiol Serum

Nature's retinol alternative for smoother, firmer skin.

(17)

$55.00

A nourishing oil-based serum powered by bakuchiol, astaxanthin, and antioxidant-rich botanicals to help soften fine lines, improve texture, and support collagen production. Designed for those who want the benefits of retinol with a gentler approach.

  • Helps smooth fine lines and improve skin texture
  • Supports collagen production for firmer-looking skin
  • Retinol-like benefits without peeling or sensitivity
  • Nourishing oil formula ideal for dry, mature, or sensitive skin

1.0 fl. oz. (30mL)

Estimated delivery between September 08 and September 10. Order within .

Our botanical ingredients come from around the world, but every OM Botanical product is formulated and crafted in our North Carolina facility, where we carefully oversee every step: from weighing and mixing ingredients to final packaging.

The plants that support your skin also depend on a healthy planet. Through reforestation efforts and renewable sugarcane/glass packaging, we work to reduce our impact on the natural systems that make botanical skincare possible.

Learn more about how we source, package, and give back to the planet.

We ship every order from our North Carolina facility within 1-2 business days, and orders over $75 qualify for free shipping.

If a product doesn’t work for your skin or you simply don’t love it, we offer hassle-free 30-day returns.

Bakuchiol Serum - glass bottle with dropper | OM Botanical

Bakuchiol Serum

$55.00

$55.00

98/100

Yuka score
Excellent ingredient safety rating

EXPERIENCE

A gentler path to smoother, firmer skin

  • Product

    Bakuchiol Serum is our only oil-based serum, designed specifically for concerns like fine lines, uneven texture, loss of firmness, and visible signs of aging.

    Bakuchiol is often called nature's retinol because it supports collagen production and skin renewal in similar ways, but without the dryness, peeling, or increased sun sensitivity many people experience with traditional retinoids.

    The lightweight blend of jojoba, raspberry seed oil, olive-derived squalene, and astaxanthin absorbs surprisingly quickly, leaving skin soft, nourished, and comfortable.

  • What to expect

    Short term

    Skin feels softer, more nourished, and comfortably hydrated, with a smooth, healthy finish.

    Over time

    Fine lines may appear softer, skin texture may become more refined, and your complexion may look firmer and more even.

    If retinol hasn't worked for you

    Many customers who experienced redness, peeling, or sensitivity with retinol find they can use bakuchiol consistently. And consistency is often what drives long-term results.

  • Use

    Shake well. Then apply a few drops to clean skin morning or evening after cleansing.

    Gently massage into the face and neck until absorbed.

    Follow with moisturizer to help lock in hydration and support your skin barrier. In the evening, for additional nourishment, follow with our Antioxidant Night Oil.

    A little goes a long way.

APPROACH

Consistency beats intensity

Retinol has become one of the most talked-about ingredients in skincare…and it can help improve skin texture, soften fine lines, and support collagen production.

The challenge is that many people never stick with it because it’s too intense, often leading to dryness, peeling, redness, irritation, and increased sun sensitivity. 

Bakuchiol has been shown to support many of the same visible improvements associated with retinol while remaining gentle enough for daily use. By pairing it with nourishing botanical oils and antioxidants, we created a formula designed to support aging skin without disrupting your skin barrier.

So you can use it regularly, without the worry of irritation, and build towards firmer, smoother, and healthier skin.

Nature's retinol alternative

Bakuchiol helps support collagen production, smoother texture, and firmer-looking skin without the peeling, redness, or irritation commonly associated with retinol.

Nourishes while it works

Unlike water-based treatment serums, this oil-based formula delivers bakuchiol alongside squalene, raspberry seed oil, and antioxidants that help replenish and support the skin barrier.

Designed for long-term health

Healthy skin ages better. This formula focuses on gradual, sustainable improvements in texture, firmness, and tone rather than aggressive short-term results.

Nature's retinol alternative

Bakuchiol helps support collagen production, smoother texture, and firmer-looking skin without the peeling, redness, or irritation commonly associated with retinol.

Nourishes while it works

Unlike water-based treatment serums, this oil-based formula delivers bakuchiol alongside squalene, raspberry seed oil, and antioxidants that help replenish and support the skin barrier.

Designed for long-term health

Healthy skin ages better. This formula focuses on gradual, sustainable improvements in texture, firmness, and tone rather than aggressive short-term results.

Daily renew  routine

Support healthy skin renewal and improve texture in 4 simple steps.

Gently cleanse without disrupting your skin barrier.

See Face Cleanser See Face Cleanser

A plant-based retinol alternative for smoother, firmer-looking skin.

You're here.

A peptide-rich moisturizer to nourish, firm, and even tone.

See Young & Bright See Young & Bright

Shield your skin from the sun and environmental stress.

See Mineral SPF 40 See Mineral SPF 40

Find your perfect serum

Compare our four plant-powered serums side by side to discover which one is best for your skin’s needs.

Bakuchiol Serum
Vitamin C Serum
Vitamin B3 Serum
Tremella Mushroom Serum
What it does
Retinol-like anti-aging and smoothing, sans irritation
Brightens, firms & defends against environmental stress
Strengthens barrier, evens tone & calms redness
Hyaluronic acid sub: deep hydration and plumping
Hero ingredients
Bakuchiol + Astaxanthin + Squalene
Vitamin C + Ferulic acid + Rutin + Vitamin E
Vitamin B3 + Plant peptides + Comfrey
Tremella + Aloe vera + Vitamin B5
Who it's for
Mature skin looking for improved texture
Dull, uneven, or aging skin seeking glow and firmness
Sensitive, red, blemish-prone, or uneven skin tone
Dry, dehydrated, or sensitive skin needing a glow-up

Find your perfect serum

Explore quick snapshots of our four plant-powered serums to see which one best fits your skin’s needs.

What it does: Brightens, firms & protects against UV damage

Hero ingredients: Vitamin C + Ferulic acid + Rutin + Vitamin E

Who it's for: Dull, uneven, or aging skin seeking flow and firmness

What it does: Strengthens barrier, evens tone & calms redness

Hero ingredients: Vitamin B3 + Plant peptides + Comfrey

Who it's for: Sensitive, red, or blemish-prone skin + uneven skin tone

Explore Vitamin B3 Serum

What it does: Retinol-like anti-aging and smoothing, without irritation or sun sensitivity

Hero ingredients: Bakuchiol + Astaxanthin + Squalene

Who it's for: Sensitive or mature skin wanting wrinkle reduction

Explore Bakuchiol Serum

What it does: Hyaluronic acid alternative - deep hydration and plumping

Hero ingredients: Tremella mushroom + Aloe vera + Vitamin B5

Who it's for: Dry, dehydrated, or sensitive skin needing a glow-up

Explore Tremella Mushroom Serum

OUR PHILOSOPHY

Support your skin. Don't fight it.

Most skincare tries to force faster results through stronger actives, harsher cleansing, and increasingly complicated routines. We formulate to support your skin's natural function, helping you achieve visible results today without compromising long-term skin health.

Aloe-based formulas

Aloe replaces water to provide hydration, soothing support, and enhanced ingredient delivery from the very first ingredient.

pH-Balanced support

Designed to cleanse, treat, and hydrate effectively without disrupting your skin's natural barrier or microbiome.

More complete products

Whole plant extracts provide broader support across multiple skin functions, helping you achieve healthier skin with fewer products.

WHATS INSIDE MATTERS

Clean  and effective  ingredients

Chosen to support smoother texture, firmer skin, and healthy aging.

Bakuchiol

Bakuchiol helps improve skin texture, soften the appearance of fine lines, and support collagen production. It delivers many of the visible benefits associated with retinol while remaining gentle enough for sensitive skin.

Olive-derived Squalene

A lightweight lipid that closely resembles your skin's natural oils, squalene helps replenish moisture, improve elasticity, and support a healthy skin barrier. It leaves skin feeling soft, nourished, and comfortable.

Astaxanthin

A potent antioxidant in microalgae that helps defend against oxidative stress caused by UV exposure and environmental factors. It supports skin resilience while helping reduce the visible signs of premature aging.

Full ingredients list

Simmondsia chinesis (jojoba) seed oil*, Rubus idaeus (raspberry) seed oil*, Daucus carota sativa (carrot) seed oil, Bakuchiol, Squalene (from olive oil), Astaxanthin (from algae), Tocopherol (vitamin E), Rosmarinus officinalis (rosemary) oil, Ocimum basilicum (basil) oil*, Lavandula angustifolia (lavender) oil    [*ORGANIC]

Learn more about our ingredients Learn more about our ingredients

Real customer reviews

  • 5 stars: 17 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
J
Jodie P. (United States)
My skin feels great, dark spots are still there;

My skin feels great, dark spots are still there; patiently waiting for them to fade.

M
Maribeth A. (United States)
Love the smell, texture and results of the Bakuchiol Serum.

I use this at night then follow with the night oil.

A
Anonymous (United States)
Great quality product

Great quality product. I have sensitive dry skin but have had nothing besides a positive experience with this product. This product makes me interested in others this brand has to offer.

J
Julie D. (United States)
Love this product and it’s natural

Love this product and it’s natural scent

K
Kim E. (United States)
Use at night! love

Use at night! love it!

A
Anonymous (United States)
feels and smells wonderful

feels and smells wonderful

T
Trish R. (United States)
I love this oil- it’s not too heavy and great

I love this oil- it’s not too heavy and great for the drier winter days ahead!! Goes a long way too!!

K
Karen B. (United States)
Bakuchiol Serum leaves my face feeling"dewey"

Bakuchiol Serum leaves my face feeling"dewey". and nourished. My skin really looks more Even Toned. It is a product that I know I will continue to use.

A
Anonymous (United States)
I love the feel

I love the feel, it’s earthy scent, and how my skin absorbs it.

M
Mirna l. (United States)
Good products

Good products.

M
Maribeth A. (United States)
I use this with the Age Defying Kit

Over the past 1.5 years I've gotten real serious about my Om Botanical face care routineI. I started with the Age Defying Set and I continue that with one addition - the Bakuchiol Serum. Love it. I use it as my serum at night, then I do the night oil on top of it. I love the way it feels and smells but most importantly, I love the way my face looks. Since about 1-2 months into using these products every day (AM & PM), people regularly say things like: looks like I'm not aging, my skin looks so young, I look like the youngest person in the room, etc, etc. I'm 60 and this is the first time in my life that I've been this dedicated to a skin care line. It's the best.

D
Desiree C. (United States)
This is such an incredible alternative to retinol! It's a new staple in my skincare routine

This is such an incredible alternative to retinol! It's a new staple in my skincare routine.

A
Amanda L. (United States)
Finally, a retinol alternative my skin loves!

I’ve tried retinol so many times and always ended up with red, flaky skin. OM Botanical’s Bakuchiol serum is a dream—zero irritation, and my fine lines have visibly softened. My skin actually glows. I’m never going back!

T
Tanya (United States)
Love it!

Did this product change? It is not the same as my prior orders. I really like it but prefer the ”old” formula? I would still recommend this…but I loved the smell of the other. My skin still feels very soft and moist.

E
Eric W. (United States)
Great Skin Product

Great skin product noticed the benefits right away. This will be a staple item for me from now on.

J
Jane (United States)
Game changer

I was amazed at the improvements in skin texture and the reduction in fine lines without the dryness I used to endure.

A
AM i.S.

I came here to say that this bakuchiol serum works. I have used exclusively Om Botanical products since 2017 (Young & Bright and Vit B serum) and people have been asking me what my skin care program is when they find out I'm turning 50 this year.

I had a brief period at 40 years when I couldn't use any creams or sunscreen due to pregnancy nausea and I saw how my skin would have aged naturally. So I can definitively say that my skin health is completely saved by OM.

I got concerned about grey liver spots appearing as I approached 50 and I started using Om's bakuchiol this month. Four weeks later, people spontaneously comment that my skin looks great.

This works. Great price, conscientious company. Give it a try.