Ingredient Glossary
Effective and safe
We combine the wisdom of Ayurveda traditions with modern science to craft 100% natural skin care. With full-spectrum botanical extracts, no harsh chemicals, and no artificial fillers or dyes, our products deliver the full therapeutic power of plants while being gentle on your skin.
Explore our Ingredient Glossary below to discover the pure, potent elements behind your glowing skin.
A
Activated Charcoal
On the label: (Activated) charcoal powder
About the Ingredient: Activated charcoal is a form of carbon processed to create a network of tiny pores that significantly increase its surface area. Made from materials like coconut shells or wood, it’s highly effective at binding to toxins, oils, and impurities. Originally used for medical detoxification, activated charcoal is now a popular ingredient in skincare and haircare for its deep-cleansing properties.
Why It’s Beneficial for Your Skin: Activated charcoal helps remove dirt, oil, and pollutants from pores, leaving the skin clean and refreshed. It provides a deep detox without stripping the skin’s natural moisture, making it suitable for oily, acne-prone, or sensitive skin. In haircare, it clears buildup and excess oil, supporting a healthy scalp and cleaner hair.
You can find it in: Charcoal Clay Detoxifying Mask, Scalp Treatment
Aloe Juice
On the label: Aloe barbadensis leaf juice
About the Ingredient: Aloe vera juice, derived from the inner leaf of the aloe plant, is a nutrient-rich liquid packed with vitamins, minerals, amino acids, and enzymes. Known for its hydration and soothing properties, aloe juice is a versatile ingredient in skincare. Unlike aloe gel, aloe juice offers a concentrated form of the plant’s benefits, making it ideal for promoting skin health and rejuvenation.
Why It’s Beneficial for Your Skin: Aloe juice deeply hydrates the skin, replenishing moisture and helping to maintain balance without leaving a heavy residue. Its anti-inflammatory properties soothe irritation and redness, making it a go-to for dry, sensitive, or sunburned skin. Rich in antioxidants like vitamins A, C, and E, aloe juice also protects against environmental stressors and supports collagen production for improved elasticity. Gentle and effective, it enhances skin texture and leaves it refreshed and healthy.
You can find it in: Almost everything! We use Aloe juice as a base, instead of water, to help your skin better absorb the other active botanicals in our products.
Argan Oil
On the label: Argania spinosa (argan) kernel oil
About the Ingredient: Argan oil is a luxurious oil extracted from the nuts of the Argan tree, native to Morocco. Used for centuries for its beauty benefits, this nutrient-rich oil is packed with essential fatty acids, antioxidants, and vitamins.
Why It’s Beneficial for Your Skin: Argan oil is a powerful moisturizer that helps restore the skin’s natural moisture barrier, leaving it soft and hydrated. Rich in antioxidants like vitamin E and fatty acids, it protects the skin from free radicals and reduces the appearance of fine lines and wrinkles. Its lightweight texture absorbs quickly, making it suitable for all skin types, from dry to oily. Argan oil keeps skin smooth, balanced, and radiant without feeling heavy or greasy.
You can find it in: Antioxidant Night Oil, Eye Cream with Peptides
Aspen Bark
On the label: Populus tremuloides (aspen) bark extract
About the Ingredient: Aspen bark, from the Aspen tree, is a natural skincare ingredient rich in salicylates, tannins, and antioxidants. Traditionally used for its soothing properties, Aspen bark has gained recognition in skincare for its gentle yet effective ability to exfoliate and protect the skin. This natural extract provides a plant-based alternative to synthetic exfoliants, offering a unique combination of renewal and nourishment.
Why It’s Beneficial for Your Skin: Aspen bark helps exfoliate the skin by breaking down bonds between dead cells, promoting smoother, brighter skin. Its salicylate content clears pores and reduces buildup, making it ideal for oily or acne-prone skin. With astringent tannins to refine pores and antioxidants to defend against environmental stressors, Aspen bark also supports a more youthful appearance. Its anti-inflammatory properties soothe irritation, making it suitable for sensitive or inflamed skin, while promoting a balanced, healthy complexion.
You can find it in: Antioxidant Spray Mist, Magnesium Body Lotion
Astaxanthin
On the label: Astaxanthin (from algae)
About the Ingredient: Astaxanthin is a powerful antioxidant derived from algae, known for its vibrant red hue and exceptional skin benefits. Often called the "king of antioxidants," it is one of nature's strongest defenses against free radicals. With its unique ability to combat oxidative stress, astaxanthin has become a star ingredient in advanced skincare formulations.
Why It’s Beneficial for Your Skin: Astaxanthin deeply penetrates the skin, protecting it from environmental damage and promoting regeneration at the cellular level. It helps reduce visible signs of aging, like fine lines and wrinkles, while improving elasticity and hydration. Stronger than many other antioxidants, astaxanthin defends against oxidative stress and inflammation, keeping your skin healthy, radiant, and youthful.
You can find it in: Bakuchiol Serum
Avocado Oil
On the label: Persea gratissima (avocado) oil
About the Ingredient: Avocado oil is a nutrient-rich oil extracted from the flesh of avocados, known for its deep moisturizing and rejuvenating properties. Packed with vitamins, antioxidants, and essential fatty acids, this plant-based oil penetrates deeply into the skin, offering both instant hydration and lasting nourishment.
Why It’s Beneficial for Your Skin: Rich in vitamins A, D, and E, avocado oil nourishes and protects the skin, supporting a healthy, radiant complexion. Its monounsaturated fats strengthen the skin's natural barrier, preventing moisture loss and keeping the skin soft and smooth. As a natural emollient, it locks in hydration and improves texture, making it ideal for dry or dehydrated skin.
You can find it in: Antioxidant Night Oil
B
Bakuchi Oil
On the label: Bakuchiol
About the Ingredient: Bakuchi oil, derived from the seeds of the Bakuchi plant (Psoralea corylifolia, also known as the Babchi tree), is a revered Ayurvedic ingredient known for its skin-healing and rejuvenating properties. With a long history in traditional medicine, this oil has become a popular choice in modern skincare for promoting clear, healthy, and youthful skin.
Why It’s Beneficial for Your Skin: Bakuchi oil is a powerful, natural alternative to retinol, offering similar benefits without the harsh side effects. It reduces hyperpigmentation, supports skin regeneration, and promotes healing, making it effective for concerns like acne, scars, and signs of aging. With anti-inflammatory and antioxidant properties, Bakuchi oil soothes and protects the skin while enhancing its natural repair processes. Gentle enough for sensitive skin, it delivers visible results, making it a versatile addition to any skincare routine.
You can find it in: Bakuchiol Serum
Basil Oil
On the label: Ocimum basilicum (basil) oil
About the Ingredient: Basil oil, extracted from the aromatic leaves of the basil plant (Ocimum basilicum), is a versatile and nutrient-rich oil celebrated for its skincare benefits. Known for its cleansing and purifying properties, basil oil has been used in traditional medicine and beauty treatments for centuries. Packed with essential vitamins, minerals, and antioxidants, this powerful oil supports skin health while offering a refreshing natural scent.
Why It’s Beneficial for Your Skin: Basil oil is a natural multitasker that fights acne, reduces inflammation, and detoxifies the skin. Its antibacterial and anti-inflammatory compounds, like eugenol and linalool, help clear blemishes and calm irritation, making it an excellent choice for acne-prone skin. Rich in antioxidants, basil oil protects the skin from environmental stressors, promoting a brighter and more youthful complexion. Suitable for all skin types, it nourishes, balances, and rejuvenates the skin, leaving it clear and glowing.
You can find it in: Bakuchiol Serum, Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask, Body Wash
Bentonite Clay
On the label: Bentonite (clay)
About the Ingredient: Bentonite clay is a naturally occurring mineral clay formed from volcanic ash, rich in montmorillonite, a mineral known for its detoxifying properties. Widely used in traditional medicine and beauty practices, bentonite clay has become a staple in modern skincare for its ability to cleanse and purify deeply, leaving skin refreshed and rejuvenated.
Why It’s Beneficial for Your Skin: Bentonite clay acts like a magnet for toxins, pollutants, and excess oils, drawing them out through adsorption. This process cleanses the skin effectively without stripping away its natural moisture, making it ideal for maintaining a balanced complexion. Suitable for all skin types, its gentle nature soothes sensitive skin, while its oil-absorbing and clarifying properties make it perfect for acne-prone or oily skin. Whether used in masks or spot treatments, bentonite clay helps detoxify, refine, and promote clear, radiant skin.
You can find it in: Mandelic Acid Skin Clearing Mask, Charcoal Clay Detoxifying Mask
Bergamot Oil
On the label: Citrus bergamia (bergamot) oil
About the Ingredient: Bergamot oil is a fragrant essential oil extracted from the rind of the Citrus bergamia fruit, a citrus native to Italy. Known for its uplifting, citrusy aroma, bergamot oil is widely used in both aromatherapy and skincare. Cold-pressed from the fruit peel, it contains powerful active compounds like limonene and linalool, which give it antibacterial, antioxidant, and soothing properties.
Why It’s Beneficial for Your Skin: Bergamot oil balances, refreshes, and purifies the skin. Its antibacterial and antiseptic qualities make it especially effective for preventing acne and addressing skin irritations. Rich in antioxidants, bergamot oil protects against environmental damage while promoting a more even and radiant skin tone. Its calming and detoxifying effects make it suitable for acne-prone, sensitive, or aging skin, offering a versatile solution for maintaining clear, healthy, and rejuvenated skin.
You can find it in: Balancing Spray Mist
Bringraj
On the label: Astaxanthin (from algae)
About the Ingredient: Bringraj, or Eclipta alba, is a revered herb in Ayurvedic medicine for hair care. Native to India, it has been traditionally used to promote hair growth, reduce hair loss, and support scalp health. The leaves of the bringraj plant are rich in bioactive compounds such as alkaloids, flavonoids, and essential oils that nourish hair follicles and strengthen hair from the roots. It is a natural solution often included in hair oils and shampoos to address common hair concerns.
Why It’s Beneficial for Your Hair: Bringraj is a multitasking ingredient that tackles hair thinning, dandruff, dry scalp, and premature graying. It improves circulation to the scalp, delivering vital nutrients and oxygen to hair follicles, which helps stimulate growth and enhance hair strength. Its ability to balance the scalp’s health and prevent dryness makes it effective for maintaining vibrant, hydrated hair. Suitable for all hair types, bringraj is an ideal choice for naturally improving hair density, resilience, and shine.
You can find it in: Conditioner & Styling Gel
C
Calendula
On the label: Calendula officinalis extract
About the Ingredient: Calendula, or Calendula officinalis, is a radiant golden-yellow flower commonly known as marigold. This botanical gem has a long history of use in herbal remedies and natural skincare, celebrated for its anti-inflammatory, antibacterial, and antioxidant properties. Its petals are rich in bioactive compounds like flavonoids, carotenoids, and triterpenes, making calendula a powerhouse ingredient for nourishing and healing the skin.
Why It’s Beneficial for Your Skin: Calendula soothes irritated or inflamed skin, making it perfect for sensitive, dry, or acne-prone skin types. Its natural ability to promote skin regeneration and accelerate healing makes it effective for addressing minor cuts, burns, and redness. Additionally, calendula hydrates and restores balance to the skin, leaving it soft, smooth, and glowing. Whether you’re targeting dryness, irritation, or signs of aging, calendula’s gentle action helps enhance skin health without harsh side effects.
You can find it in: Fragrance Free Baby Lotion
Carrot Seed Oil
On the label: Daucus carota sativa (carrot) seed oil
About the Ingredient: Carrot seed oil is a highly concentrated essential oil derived from the seeds of the wild carrot plant, also known as Queen Anne's Lace. Extracted through steam distillation, this oil is rich in antioxidants, beta-carotene, and vitamins A and E, all of which contribute to its skin-rejuvenating and nourishing properties. The oil is golden to amber in color and has a mild, earthy scent, making it a valued ingredient in both traditional and modern skincare.
Why It’s Beneficial for Your Skin: Carrot seed oil is renowned for its ability to rejuvenate, heal, and protect the skin. Rich in antioxidants and essential fatty acids, it helps combat signs of aging by reducing fine lines and improving skin tone. The oil's high beta-carotene content aids in promoting a youthful glow and brightening the complexion. Additionally, carrot seed oil is effective in repairing sun-damaged skin and providing deep hydration, making it a powerful solution for anyone looking to restore their skin's health and appearance. Its natural, nourishing properties make it a great choice for a wide range of skin concerns.
You can find it in: Bakuchiol Serum
Castile Soap
On the label: Castile soap (potassium oleate (from olive oil), potassium cocoate (from coconut oil), potassium citrate)
About the Ingredient: Castile soap is a centuries-old, all-natural cleanser traditionally made from vegetable oils, primarily olive oil. It’s made through the process of saponification, where oils are combined with an alkali to create soap and glycerin, offering a gentle yet effective cleansing experience. Originating from the Castile region of Spain, it is known for its mildness, purity, and versatility.
Why It’s Beneficial for Your Skin: Castile soap is an excellent choice for those seeking a natural, non-toxic cleanser. Its gentle formula cleanses without stripping away the skin or hair's natural oils, making it ideal for individuals with sensitive skin. Whether you’re using it for daily body or hair care, castile soap helps nourish and hydrate, leaving skin soft and refreshed. Suitable for all skin types, from dry to acne-prone, its versatility and mildness make it a must-have for anyone wanting to simplify their self-care routine while embracing natural, effective skincare.
You can find it in: Body Wash, Tea Tree Body Wash, Sulfate Free Shampoo
Castor Oil
On the label: Ricins communis (castor) seed oil
About the Ingredient: Castor oil is a vegetable oil derived from the seeds of the Ricinus communis plant. It has a thick consistency and pale yellow color, and is rich in ricinoleic acid, a fatty acid with powerful anti-inflammatory, antimicrobial, and moisturizing properties. Additionally, castor oil contains beneficial compounds such as vitamin E, omega-6 fatty acids, and antioxidants, making it a highly effective ingredient for skincare.
Why It’s Beneficial for Your Skin: Castor oil offers a wide array of skincare benefits. Its deeply hydrating properties help moisturize dry skin, while its healing abilities make it effective for treating a range of skin concerns, including acne, fine lines, and skin elasticity. Rich in antioxidants and essential fatty acids, castor oil helps to soothe, rejuvenate, and promote healthy, glowing skin. Whether you're combating signs of aging, nourishing dry skin, or looking to improve overall skin texture, castor oil provides a natural and versatile solution for radiant, healthy skin.
You can find it in: One Step Face Cleanser, Pumpkin Spice Enzyme Mask, Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask, Shaving Cream, Scalp Treatment
Cedarwood Oil
On the label: Cedrus atlantica (cedarwood) oil
About the Ingredient: Cedarwood oil, derived from the wood of cedar trees like Juniperus virginiana and Cedrus atlantica, has long been cherished for its calming aroma and powerful therapeutic properties. Rich in bioactive compounds such as cedrol, cedarwood oil is known for its anti-inflammatory, antibacterial, and soothing benefits, making it a valuable addition to skincare routines.
Why It’s Beneficial for Your Skin: Cedarwood oil offers a variety of skin benefits, making it a versatile and effective ingredient. Its anti-inflammatory and antibacterial properties help balance oil production and soothe irritated skin. Additionally, cedarwood oil promotes skin healing, making it ideal for those looking to detoxify, repair damaged skin, or reduce signs of aging. And its calming, grounding qualities not only enhance skin health but also contribute to a balanced, clear complexion.
You can find it in: Shaving Cream
Chamomile
On the label: Chamomilla recutita (chamomile) extract
About the Ingredient: Chamomile, a flowering herb from the daisy family, is known for its calming and soothing properties, widely used for relaxation and stress relief. Beyond its wellness benefits, chamomile contains potent bioactive compounds like flavonoids (such as apigenin), terpenoids, and essential oils, which make it a powerful ingredient in skincare. Found across Europe, Asia, and North America, chamomile has been utilized for centuries to promote skin health and address various concerns.
Why It’s Beneficial for Your Skin: Chamomile is a versatile ingredient that can benefit all skin types. It is particularly effective for calming sensitive skin, reducing irritation, and soothing inflammation, making it an excellent choice for those with redness or acne-prone skin. Its antioxidants help protect the skin from free radical damage while promoting healing and regeneration. Whether you're looking to alleviate dryness, balance the skin, or reduce the signs of aging, chamomile provides a gentle yet effective solution, leaving your skin healthy, balanced, and radiant.
You can find it in: Eye Cream with Peptides, Body Lotion, One Step Face Cleanser, Paw & Nose Soothing Cream
Chickpea Flour
On the label: Cicer arietinum (gram) flour
About the Ingredient: Chickpea flour, also known as besan or gram flour, is made from ground chickpeas and has been a staple in beauty regimens, particularly in South Asia, for centuries. Rich in essential vitamins, minerals, and antioxidants, this versatile ingredient is known for its ability to exfoliate, nourish, and brighten the skin. Chickpea flour’s nutrient profile includes B vitamins, folate, vitamin E, and minerals like iron and zinc, which contribute to its many skincare benefits.
Why It’s Beneficial for Your Skin: Chickpea flour is a gentle yet effective skincare ingredient that provides numerous benefits for all skin types. It helps exfoliate the skin, removing dead skin cells to reveal a smoother texture. Its natural ability to balance oil production and brighten the complexion makes it particularly useful for those with oily or dull skin. Additionally, chickpea flour helps improve skin tone, reduce pigmentation, and promote a healthy glow, making it an excellent choice for those looking to rejuvenate and nourish their skin naturally.
You can find it in: One Step Face Cleanser, Pumpkin Spice Enzyme Mask, Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask, Mandelic Acid Skin Clearing Mask
Cinnamon Oil
On the label: Cinnamomum zeylanicum (cinnamon) bark oil
About the Ingredient: Cinnamon oil, derived from the bark or leaves of the cinnamon tree, is a fragrant essential oil known for its warm, spicy scent and powerful bioactive compounds. Rich in cinnamaldehyde, eugenol, and linalool, cinnamon oil has been used for centuries in both traditional medicine and skincare. Its anti-inflammatory, antimicrobial, and antioxidant properties make it a popular choice in modern skincare formulations.
Why It’s Beneficial for Your Skin: Cinnamon oil is a versatile ingredient with numerous skincare benefits. It helps fight acne, reduce inflammation, and promote healthy skin through its antimicrobial properties. Additionally, its antioxidant compounds protect the skin from free radical damage while stimulating circulation, which can improve skin tone and texture. Cinnamon oil’s ability to support healthy cell turnover and reduce signs of aging makes it an excellent choice for achieving clearer, smoother, and more radiant skin.
You can find it in: Sake Kasu Soap (Orange Spice), Pumpkin Spice Enzyme Mask
Citronella Oil
On the label: Cymbopogon winterianus (citronella) oil
About the Ingredient: Citronella oil is a highly aromatic essential oil derived from the leaves and stems of citronella grass species (Cymbopogon nardus and Cymbopogon winterianus). Extracted through steam distillation, citronella oil is rich in compounds such as citronellal, citronellol, and geraniol. While widely known for its use in insect repellents, citronella oil has a range of other therapeutic benefits, particularly in skincare.
Why It’s Beneficial for Your Skin: Citronella oil is a valuable addition to skincare due to its antiseptic, antimicrobial, and soothing properties. It helps protect the skin from irritants, such as insect bites, by naturally repelling mosquitoes and other insects. Additionally, its ability to promote clear, healthy skin makes it an excellent ingredient in products targeting inflammation, redness, or skin irritation. With its refreshing citrus scent and protective benefits, citronella oil provides a natural, effective way to keep your skin safe, calm, and refreshed.
You can find it in: Bug Repellant Spray, Pet Grooming Spray
Citrus Fiber
On the label: Citrus aurantium sinesis fiber
About the Ingredient: Citrus fiber is derived from the pulp, rind, and peel of citrus fruits like oranges, lemons, and grapefruits. Typically processed into a fine powder or oil, this nutrient-dense byproduct of citrus fruit processing is packed with soluble fiber, antioxidants, flavonoids, and vitamin C. These components make citrus fiber a valuable addition to natural skincare formulations.
Why It’s Beneficial for Your Skin: Citrus fiber offers multiple skincare benefits, combining gentle exfoliation with deep hydration. Its high antioxidant content, including vitamin C and flavonoids, helps brighten the skin, repair damage, and fight signs of aging. Additionally, citrus fiber supports a clear complexion by balancing oil production and promoting cell turnover. Whether you're looking to smooth fine lines, enhance radiance, or maintain healthy, glowing skin, citrus fiber is a versatile, natural ingredient.
You can find it in: Hops & Magnesium Deodorant
Clary Sage Oil
On the label: Salvia sclarea (clary sage) oil
About the Ingredient: Clary sage oil is a steam-distilled essential oil derived from the leaves and flowering tops of the clary sage plant (Salvia sclarea), a Mediterranean native with a sweet, earthy aroma. Rich in bioactive compounds like linalyl acetate, linalool, and camphor, clary sage oil has been used for centuries in traditional medicine and cosmetic applications for its soothing and therapeutic properties.
Why It’s Beneficial for Your Skin: Clary sage oil has the ability to balance sebum production, calm irritation, and shield the skin from environmental stress. Its anti-inflammatory and antibacterial properties make it effective for soothing sensitive or acne-prone skin, while its antioxidants help combat signs of aging by promoting skin elasticity and hydration. This versatile oil enhances skin tone and texture, making it an ideal ingredient for achieving clear, smooth, and radiant skin.
You can find it in: Vitamin B3 Serum
Clove Oil
On the label: Eugenia caryophyllata (clovebud) oil
About the Ingredient: Clove oil is an essential oil extracted through steam distillation from the flower buds of the clove tree, native to the Maluku Islands in Indonesia. Renowned for its warm, spicy aroma, clove oil is packed with bioactive compounds such as eugenol, which is celebrated for its antiseptic, anti-inflammatory, and antioxidant properties.
Why It’s Beneficial for Your Skin: Clove oil is a potent and versatile skincare ingredient that addresses a variety of skin concerns. Its antibacterial and antifungal properties help combat acne and fungal infections, while its anti-inflammatory effects soothe redness and irritation. Rich in antioxidants, clove oil also aids in rejuvenating the skin, promoting a more youthful appearance, and reducing the appearance of scars and blemishes. Whether you’re looking to purify your complexion or revitalize dull skin, clove oil is a natural, effective solution for achieving healthy, radiant skin.
You can find it in: Pumpkin Spice Enzyme Mask, Tea Tree Body Wash, Sake Kasu Soap (Orange Spice)
Cocoa Ash
On the label: Theobroma cacao (cocoa) seed ash
About the Ingredient: Cocoa ash, a nutrient-rich byproduct of cocoa bean shell processing, has been utilized for centuries in various applications and is now gaining recognition in pet care. Created during the roasting and processing of cocoa, cocoa ash is rich in essential minerals such as potassium, magnesium, calcium, and iron. Importantly, it does not contain harmful levels of compounds like theobromine or caffeine, which are toxic to pets when ingested, making it a safe and beneficial option for topical applications.
Why It’s Beneficial for Your Pet's Skin: Cocoa ash is a natural powerhouse for improving skin and coat health in pets. Its mineral content deeply nourishes and hydrates the skin, helping to alleviate dryness and irritation. The ash also boasts mild antiseptic properties, which can support the healing of minor cuts and scrapes, while protecting against environmental stressors. Whether addressing specific issues or enhancing your pet’s overall skin and coat vitality, cocoa ash offers a gentle, natural solution to keep your furry friends looking and feeling their best.
You can find it in: Conditioning Dog Shampoo
Cocoa Butter
On the label: Theobroma cacao seed (cocoa) butter
About the Ingredient: Cocoa butter is a rich and emollient fat derived from the seeds of the cacao tree (Theobroma cacao). Known for its creamy texture and natural chocolate scent, cocoa butter has been a staple in skincare for centuries. Packed with essential fatty acids such as stearic acid, oleic acid, and palmitic acid, it deeply nourishes the skin, helping to restore moisture and improve skin elasticity. Additionally, cocoa butter contains antioxidants like vitamin E, which protect the skin from oxidative stress and environmental damage.
Why It’s Beneficial for Your Skin: Cocoa butter offers numerous benefits for the skin, from intense hydration to improved elasticity. Its rich, plant-based fats form a protective barrier on the skin, locking in moisture and helping to prevent dryness. Regular use can also reduce the appearance of stretch marks and promote smoother, more supple skin. The antioxidants in cocoa butter help protect against signs of aging while soothing irritation and inflammation. Whether you're looking to nourish dry skin, protect against environmental damage, or improve skin tone, cocoa butter is a versatile, all-natural skincare powerhouse.
You can find it in: Body Lotion, Firming Body Lotion
Colloidal Oatmeal
On the label: Colloidal oatmeal
About the Ingredient: Colloidal oatmeal, derived from finely ground oats, dates back to ancient Greece and Rome, where it was used to relieve skin irritation and itching. The process of creating colloidal oatmeal involves finely grinding whole oat grains into a powder and suspending them in liquid, which helps preserve its beneficial components such as beta-glucans, antioxidants, and saponins.
Why It’s Beneficial for Your Skin: Colloidal oatmeal is a versatile and gentle ingredient that provides a wide range of skin benefits. It forms a smooth, silky texture when dissolved in water, making it effective in moisturizing, soothing, and protecting irritated or dry skin. It’s particularly beneficial for sensitive skin and is often included in products designed to treat conditions like eczema, psoriasis, and general dryness. The antioxidants and anti-inflammatory properties of colloidal oatmeal help calm irritation, reduce itching, and support the skin's natural barrier. Whether used in lotions, soaps, or bath soaks, colloidal oatmeal is a key ingredient for soothing and hydrating the skin, offering relief and comfort, especially for those with skin conditions.
You can find it in: Body Lotion, Scalp Treatment, Paw & Nose Soothing Cream
Comfrey
On the label: Symphytum officinale (comfrey) root extract
About the Ingredient: Comfrey, scientifically known as Symphytum officinale, is a versatile herb with a long history of medicinal use, especially for skincare. Native to Europe and Asia, this perennial plant has been treasured for centuries for its remarkable healing properties. The leaves and roots of comfrey are packed with beneficial compounds, including allantoin, tannins, flavonoids, and mucilage, which are known for their skin-nourishing and protective effects.
Why It’s Beneficial for Your Skin: Comfrey is celebrated for its ability to promote skin regeneration, soothe inflammation, and accelerate the healing process. Its key active compound, allantoin, is particularly effective at stimulating tissue regeneration and encouraging cell turnover, which makes it ideal for repairing and rejuvenating the skin. Whether you're dealing with dry, irritated skin, minor wounds, or signs of aging, comfrey offers a natural solution. By hydrating and supporting the skin’s natural healing processes, comfrey helps achieve smoother, healthier, and more resilient skin.
You can find it in: One Step Face Cleanser, Young & Bright, Skin Food, Skin Glow, Vitamin B3 Serum, Pumpkin Spice Enzyme Mask, Gotu Kola Age Defying Mask, Mandelic Acid Skin Clearing Mask, Antioxidant Spray Mist, Balancing Spray Mist, Body Lotion, Magnesium Body Lotion, Shaving Cream, Hop & Magnesium Deodorant, Bug Repellant Spray, Paw & Nose Soothing Cream
Cucumber Oil
On the label: Cucumbis sativus (cucumber) seed oil
About the Ingredient: Cucumber oil is derived from cold-pressing the seeds of cucumbers, which are packed with essential fatty acids, antioxidants, and vitamins like vitamin E and omega-6 fatty acids. Cucumber oil is well-known for its hydrating and soothing properties, but it also provides a range of additional benefits that contribute to overall skin health. The oil is light, easily absorbed, and leaves a non-greasy finish on the skin.
Why It’s Beneficial for Your Skin: Cucumber oil’s cooling and anti-inflammatory effects make it a popular ingredient in after-sun skincare and treatments for sensitive or irritated skin. It helps promote hydration, reduce puffiness and dark circles, and improve skin texture and tone. Additionally, its antioxidant-rich properties offer anti-aging and firming benefits, making cucumber oil a versatile and refreshing choice for a variety of skin concerns.
You can find it in: Vitamin B3 Serum, Cucumber Basil Calming Mask
Cucumber Peel
On the label: Cucumbis sativus (cucumberpeel) extract
About the Ingredient: Cucumber peel is a nutrient-rich component of the cucumber that offers numerous benefits for the skin. Packed with vitamins such as vitamin C and vitamin K, minerals like potassium and magnesium, and antioxidants including flavonoids and tannins, cucumber peel provides a natural way to hydrate and protect the skin.
Why It’s Beneficial for Your Skin: Cucumber peel is highly effective in promoting hydration and relieving irritated or inflamed skin. Its antioxidants and anti-inflammatory properties make it perfect for calming puffiness, brightening the complexion, and soothing sensitive skin. For those with oily or combination skin, cucumber peel helps control excess sebum production and refine pores, making it a valuable addition to acne treatments and spot treatments. Whether used in moisturizers, serums, or facial masks, cucumber peel offers a refreshing and natural solution for maintaining clear, balanced, and glowing skin.
You can find it in: Moisturizer, Vitamin B3 Serum, Balancing Spray Mist, Eye Cream with Peptides, Reef Safe SPF 30 Sunscreen, Shaving Cream
D
Decyl Glucoside
On the label: Decyl glucoside
About the Ingredient: Decyl glucoside is a mild, biodegradable surfactant derived from renewable plant-based sources such as corn glucose and coconut oil. This eco-friendly ingredient is commonly used in personal care products like shampoos, body washes, and facial cleansers. Unlike harsh synthetic surfactants such as sodium lauryl sulfate (SLS), decyl glucoside is gentle on the skin and scalp, making it ideal for individuals with sensitive skin or scalp conditions.
Why It’s Beneficial for Your Hair: Decyl glucoside effectively cleanses the skin and hair by breaking down oils and dirt without stripping away natural moisture. Unlike traditional shampoos containing sulfates, which can leave the scalp dry and irritated, decyl glucoside helps maintain hydration by preserving the scalp's natural oils. This makes it a great choice for dry, frizzy, or damaged hair, ensuring a gentle, nourishing cleanse while preventing moisture loss. Found in shampoos and conditioners, decyl glucoside enhances the effectiveness of other hydrating ingredients, leaving the hair soft, refreshed, and balanced.
You can find it in: Sulfate Free Shampoo
E
Emblica
On the label: Phyllanthus emblica (Indian gooseberry) extract
About the Ingredient: Emblica, also known as Indian gooseberry or Amla, is a nutrient-dense fruit cherished in Ayurveda for its rejuvenating and healing properties. Packed with vitamin C, polyphenols, and a variety of bioactive compounds, emblica is a powerhouse ingredient in skincare. It is widely used in traditional medicine and is increasingly incorporated into modern skincare formulations for its incredible benefits.
Why It’s Beneficial for Your Skin: Emblica’s high antioxidant content helps protect the skin from environmental damage while promoting a healthy, radiant complexion. Its ability to brighten the skin, boost collagen production, reduce inflammation, and promote healing makes it an excellent choice for addressing various skin concerns. Whether you're looking to achieve a youthful glow, combat signs of aging, or repair skin damage, emblica offers a natural, effective solution for maintaining vibrant, healthy skin.
You can find it in: Skin Glow
Eucalyptus Oil
On the label: Eucalyptus citriodora oil
About the Ingredient: Eucalyptus oil is an essential oil extracted from the leaves of the eucalyptus tree (Eucalyptus globulus). Known for its refreshing, invigorating aroma, it is widely used in aromatherapy and skincare due to its soothing, purifying, and rejuvenating properties. Eucalyptus oil is rich in antioxidants, anti-inflammatory agents, and antimicrobial compounds, making it highly effective in addressing various skin concerns.
Why It’s Beneficial for Your Skin: Eucalyptus oil’s antimicrobial and antibacterial properties make it especially beneficial for acne-prone skin, helping to prevent breakouts and fight skin infections. The oil contains eucalyptol, which combats bacteria and fungi, effectively cleansing and purifying the skin. Additionally, eucalyptus oil is known for its deodorizing abilities, neutralizing unpleasant odors and leaving the skin feeling fresh and clean without harsh chemicals or synthetic fragrances. Its soothing qualities also help calm irritated and inflamed skin, making it a versatile ingredient for a variety of skincare formulations.
You can find it in: Tea Tree Body Wash, Bug Repellant Spray, Hops & Magnesium Deodorant, Pet Grooming Spray
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Fenugreek
On the label: Trogonella foenum symbiosome (fenugreek) extract
About the Ingredient: Fenugreek is a versatile herb celebrated for its role in traditional medicine and its remarkable benefits for hair care. Derived from its nutrient-rich seeds, fenugreek has long been used in Ayurvedic remedies to address various hair concerns. It is packed with vitamins, minerals, proteins, and amino acids that work synergistically to promote healthier, stronger hair and a nourished scalp.
Why It’s Beneficial for Your Hair: Fenugreek delivers vital nutrients to the scalp, boosting blood circulation and nourishing hair follicles for healthier hair growth. The high protein and amino acid content strengthens the hair shaft, reducing breakage and improving texture and shine. Its soothing and antifungal properties help maintain a balanced scalp, alleviating dandruff, itching, and irritation. Whether you’re dealing with thinning hair, dryness, or scalp issues, fenugreek provides a natural and effective solution to revitalize and rejuvenate your hair, leaving it fuller, smoother, and more manageable.
You can find it in: Sulfate Free Shampoo
Ferulic Acid
On the label: Ferulic acid
About the Ingredient: Ferulic acid is a naturally occurring antioxidant derived from the cell walls of plants, especially grains like oats, rice, and wheat. Celebrated for its protective and rejuvenating properties, ferulic acid is a standout ingredient in modern skincare. It neutralizes free radicals, enhances the potency of other antioxidants, and offers significant anti-inflammatory and anti-aging benefits. This versatile compound has transitioned from its traditional medicinal roots to become a key player in serums, creams, and lotions aimed at promoting healthier, more radiant skin.
Why It’s Beneficial for Your Skin: Ferulic acid shields the skin from environmental damage by neutralizing free radicals that cause oxidative stress and aging. Its unique ability to stabilize and amplify the effects of vitamin C and E creates a powerful antioxidant synergy that protects against UV rays, pollution, and other aggressors. Beyond protection, ferulic acid supports collagen production, reduces hyperpigmentation, and smooths skin texture, making it an essential ingredient for achieving a youthful, glowing complexion.
You can find it in: Skin Food, Vitamin C Serum, Eye Cream with Peptides
Frankincense
On the label: Boswellia serrata (frankincense)
About the Ingredient: Frankincense, scientifically known as Boswellia serrata, is an aromatic resin sourced from the Boswellia tree, native to the Middle East, India, and Africa. Renowned for thousands of years, it has been a staple in spiritual practices, traditional medicine, and beauty rituals. In skincare, frankincense shines as a rejuvenating and healing ingredient, offering a blend of anti-inflammatory, antiseptic, and antioxidant properties.
Why It’s Beneficial for Your Skin: Frankincense is celebrated for its ability to soothe and heal the skin, making it particularly beneficial for conditions like eczema, psoriasis, and rosacea. Its boswellic acids and antioxidants combat inflammation, calm redness, and shield the skin from environmental stressors. Additionally, frankincense supports collagen production and promotes cell repair, enhancing skin elasticity and reducing the appearance of fine lines and wrinkles. For those seeking natural, effective solutions for irritated, aging, or damaged skin, frankincense provides a holistic approach to achieving a balanced, radiant complexion.
You can find it in: Paw & Nose Soothing Cream
Frankincense Oil
On the label: Boswellia serrata (frankincense) oil
About the Ingredient: Frankincense essential oil is derived from the resin of the Boswellia tree through steam distillation, harnessing its potent bioactive compounds like boswellic acids, antioxidants, and terpenes. These natural elements give frankincense its powerful skincare benefits, making it a versatile and highly valued ingredient in modern beauty products.
Why It’s Beneficial for Your Skin: Frankincense essential oil offers a range of benefits for all skin types. It improves skin elasticity by boosting collagen and elastin production, which firms and tones sagging or loose skin for a more lifted appearance. While it helps balance oil production for oily skin, it also locks in moisture for dry skin, restoring the natural moisture barrier and preventing irritation. The oil’s unique chemical composition supports skin regeneration, accelerates healing, and protects against environmental damage. With regular use, frankincense oil helps achieve a smoother, youthful, and radiant complexion.
You can find it in: Body Lotion
Fuller's Earth
On the label: Solum fullonum (fuller’s earth)
About the Ingredient: Fuller’s Earth is a naturally occurring clay mineral derived from volcanic ash, known for its exceptional absorbent and purifying properties. Rich in essential minerals like magnesium, calcium, and silica, it has been used for centuries in skincare to cleanse, detoxify, and rejuvenate the skin. Its high porosity allows it to draw out impurities and toxins effectively, making it a popular choice in beauty treatments worldwide. Fuller’s Earth is particularly well-suited for oily and acne-prone skin but offers benefits for all skin types.
Why It’s Beneficial for Your Skin: Fuller’s Earth works by absorbing excess oil, unclogging pores, and gently exfoliating dead skin cells, leaving the skin smooth, clear, and refreshed. It also helps balance the skin’s pH, regulate oil production, and provide essential nutrients that support hydration and improve overall skin health. Regular use can enhance skin texture, reduce dullness, and promote a radiant, even complexion, making it a versatile and effective ingredient in any skincare routine.
You can find it in: One Step Face Cleanser, Pumpkin Spice Enzyme Mask, Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask
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Garcinia Cambogia
On the label: Garcinia cambogia fruit extract
About the Ingredient: Garcinia Cambogia, a tropical fruit native to Southeast Asia, is widely recognized for its metabolism-boosting properties but also offers remarkable benefits for skincare. Rich in bioactive compounds like hydroxycitric acid (HCA), the fruit is celebrated for its ability to improve skin firmness and elasticity. Traditionally used in medicine, Garcinia Cambogia has now become a valued ingredient in modern skincare products, offering a natural solution to promote youthful, healthy-looking skin.
Why It’s Beneficial for Your Skin: The hydroxycitric acid (HCA) in Garcinia Cambogia stimulates collagen and elastin production, helping to maintain the skin’s firmness, resilience, and elasticity. Additionally, HCA inhibits enzymes that break down these vital proteins, preserving the skin’s structure and promoting a smoother, toned appearance. Its rich antioxidant content protects the skin from environmental stressors, while its anti-inflammatory properties reduce redness and irritation. Together, these benefits make Garcinia Cambogia an effective ingredient for maintaining radiant, youthful, and healthy skin.
You can find it in: Firming Body Lotion
Geranium Oil
On the label: Pelargonium graveolens (geranium) oil
About the Ingredient: Geranium oil, extracted from the fragrant flowers of the Pelargonium plant, is a versatile essential oil with a rich history in traditional medicine and beauty. Packed with active compounds like citronellol, geraniol, and linalool, it boasts antibacterial, anti-inflammatory, and antioxidant properties.
Why It’s Beneficial for Your Skin: Geranium oil supports healthy skin by promoting circulation, which enhances oxygen and nutrient delivery to skin cells, boosting collagen and elastin production. Its natural astringent qualities tighten the skin and minimize the appearance of pores, while its soothing properties calm redness and inflammation, making it ideal for sensitive or irritated skin. Whether you’re looking to rejuvenate your complexion or maintain balanced, healthy skin, geranium oil is a gentle yet powerful solution.
You can find it in: Hops & Magnesium Deodorant, Bug Repellant Spray, Paw & Nose Soothing Cream, Pet Grooming Spray
Glycerin
On the label: (Vegetable) glycerin
About the Ingredient: Glycerin, also known as glycerol, is a versatile and natural compound widely recognized for its exceptional hydrating properties. Derived from plants, animals, or synthesized from petroleum (ours comes from coconut or palm oils), glycerin is a colorless and odorless liquid commonly found in moisturizers, serums, and cleansers. As a humectant, it has the unique ability to draw moisture from the air and bind it to the skin, making it an indispensable ingredient for maintaining hydration and promoting healthy skin.
Why It’s Beneficial for Your Skin: The primary benefit of glycerin is its ability to deeply hydrate and help the skin retain moisture, preventing dryness, flakiness, and irritation. It supports the skin’s natural moisture balance, leaving it plump, smooth, and soft for a more youthful appearance. Additionally, glycerin strengthens the skin's barrier, enhances elasticity, and soothes irritated or sensitive skin. This makes it a gentle yet effective solution for a wide range of skin types and concerns, ensuring healthy, glowing skin.
You can find it in: Most of our products!
Gotu Kola
On the label: Centella asiatica (gotu kola) extract
About the Ingredient: Gotu Kola, scientifically known as Centella Asiatica, is a revered herb in Ayurvedic and Traditional Chinese Medicine, celebrated for its healing and rejuvenating properties. Often called "the fountain of life," this potent botanical is a skincare powerhouse known for promoting collagen production, enhancing skin regeneration, and improving overall skin health. Packed with active compounds like triterpenoids, saponins, and flavonoids, Gotu Kola provides anti-inflammatory, antioxidant, and healing benefits.
Why It’s Beneficial for Your Skin: Gotu Kola works to improve skin health by stimulating collagen production, reducing inflammation, and encouraging cell regeneration. Key compounds like madecassoside and asiaticoside strengthen the skin barrier, enhance circulation, and promote healing, making it ideal for treating sensitive, irritated, or acne-prone skin. Additionally, it helps reduce the appearance of scars, fine lines, and other signs of aging, while boosting hydration for a youthful, radiant complexion.
You can find it in: Young & Bright, Skin Food, Vitamin B3 Serum, Gotu Kola Age Defying Mask, Firming Body Lotion
Grape Seed Oil
On the label: Vitis vinifera (grape) seed oil
About the Ingredient: Grape Seed Oil is derived from the seeds of wine grapes and is a highly valued skincare ingredient due to its numerous benefits. Rich in antioxidants, essential fatty acids, and vitamins, this lightweight oil deeply hydrates, nourishes, and rejuvenates the skin. It is often incorporated into facial oils, creams, serums, and moisturizers, making it a versatile option for various skincare routines. The oil’s non-greasy texture allows it to penetrate deeply into the skin without clogging pores, making it suitable for all skin types, including oily and combination skin.
Why It’s Beneficial for Your Skin: Grape Seed Oil works to improve skin hydration, elasticity, and overall health. Its antioxidant properties protect the skin from environmental stressors, while its anti-inflammatory effects help soothe irritation. The oil balances oil production, repairs damaged skin, and reduces the appearance of aging signs like fine lines and wrinkles. Whether you're tackling dryness, acne, or dullness, Grape Seed Oil nourishes and rejuvenates, leaving the skin healthy, radiant, and youthful.
You can find it in: One Step Face Cleanser, Mandelic Acid Skin Clearing Mask
Grapefruit Oil
On the label: Citrus paradisi (grapefruit) oil
About the Ingredient: Grapefruit oil is derived from the peel of the grapefruit and is celebrated for its invigorating scent and numerous skincare benefits. Rich in antioxidants, especially Vitamin C, it helps protect the skin from environmental stressors such as pollution and UV rays. Grapefruit oil has become a popular ingredient in skincare routines due to its detoxifying and rejuvenating effects, making it a go-to choice for those seeking a bright, healthy complexion.
Why It’s Beneficial for Your Skin: Grapefruit oil's antioxidant properties protect the skin from oxidative stress, reducing the appearance of fine lines, wrinkles, and age spots. It helps to brighten the skin and even out skin tone, making it ideal for those looking to reduce dullness. Additionally, grapefruit oil is known for its detoxifying effects, promoting clear, radiant skin while combating acne. Its refreshing aroma and soothing properties further enhance its appeal as a skincare essential for a youthful, glowing complexion.
You can find it in: Vitamin C Serum
Guar Conditioner
On the label: Hydroxypropyl guar
About the Ingredient: Guar conditioner is made from guar gum, a natural water-soluble polysaccharide derived from the seeds of the guar plant. Known for its hydrating, smoothing, and conditioning properties, it has become a popular ingredient in hair care products. Guar gum helps to improve hair texture, enhance manageability, and provide deep moisture, making it particularly effective for dry, damaged, or frizzy hair.
Why It’s Beneficial for Your Hair: Guar conditioner enhances the manageability of hair by coating strands, creating a smooth surface that makes detangling easier and reducing knots and tangles, which is especially helpful for long, thick, or curly hair. It also reduces friction, preventing breakage and split ends while leaving hair soft and silky. By forming a hydrating layer on the hair, guar gum improves texture, adds moisture, and enhances shine, ensuring your hair looks healthy and feels smooth to the touch. It also works in synergy with other natural ingredients to restore and nourish the hair, making it a versatile and effective choice for various hair types.Guar conditioner enhances the manageability of hair by coating strands, creating a smooth surface that makes detangling easier and reducing knots and tangles, which is especially helpful for long, thick, or curly hair. It also reduces friction, preventing breakage and split ends while leaving hair soft and silky. By forming a hydrating layer on the hair, guar gum improves texture, adds moisture, and enhances shine, ensuring your hair looks healthy and feels smooth to the touch. It also works in synergy with other natural ingredients to restore and nourish the hair, making it a versatile and effective choice for various hair types.
You can find it in: Conditioner & Styling Gel
Guar Gum
On the label: Cyamopsis tetragonoloba (guar) gum
About the Ingredient: Guar gum is a natural, water-soluble polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba). It has a long history of use in a variety of applications, including food, medicine, and beauty products. As a thickening agent and emulsifier, guar gum is typically used in formulations that require a gel-like consistency and moisture retention.
Why It’s Beneficial for Your Skin: In skincare, guar gum acts as an effective thickener, improving the texture and consistency of creams, lotions, and serums. By enhancing viscosity, it creates a luxurious, creamy texture that is easy to apply and spreads evenly. Guar gum’s moisture-retaining properties also provide conditioning benefits, making it an excellent choice for formulations designed to hydrate and nourish the skin. In hair care, its ability to lock in moisture and provide a smooth texture helps improve manageability, leaving the hair soft and hydrated.
You can find it in: Our masks, Body Lotion, Firming Body Lotion, Sulfate Free Shampoo
Guarana
On the label: Paullinia cupana (guarana) seed extract
About the Ingredient: Guarana (Paullinia cupana) is a climbing plant native to the Amazon rainforest, known for its stimulating properties due to its high caffeine content. Traditionally used in energy drinks and supplements, guarana is also gaining popularity in skincare for its rejuvenating and antioxidant-rich benefits. The active compounds in guarana, particularly caffeine, make it a valuable ingredient in cosmetic and personal care products.
Why It’s Beneficial for Your Skin: Guarana is known for its tightening effect on the skin. The caffeine acts as a natural astringent, lifting and firming the skin's surface for a more youthful appearance, making it ideal for those with sagging or loose skin. Additionally, guarana's antioxidant properties help fight the signs of aging, while its ability to stimulate circulation and reduce inflammation contributes to healthier, more energized skin.
You can find it in: Firming Body Lotion
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Holy Basil
On the label: Ocimum tenuiflorum (holy basil) extract
About the Ingredient: Holy basil, also known as Ocimum sanctum or Tulsi, is a revered herb in Ayurvedic medicine. Known for its antioxidant, anti-inflammatory, and antimicrobial properties, holy basil has been used for centuries to promote health and well-being. In skincare, it is gaining recognition for its ability to nourish, protect, and revitalize the skin.
Why It’s Beneficial for Your Skin: Holy basil is rich in antioxidants, such as flavonoids and polyphenols, which protect the skin from oxidative stress caused by environmental factors like pollution and UV rays. These antioxidants help prevent premature aging by neutralizing free radicals that can lead to fine lines, wrinkles, and age spots. Additionally, its anti-inflammatory and antibacterial properties make it effective for treating irritation and dryness, offering natural solutions for maintaining healthy, glowing skin.
You can find it in: Young & Bright, Scalp Treatment
Hops
On the label: Humulus lupulus (hops) extract
About the Ingredient: Hops, scientifically known as Humulus lupulus, are most famous for their role in beer production but are increasingly recognized in skincare for their many benefits. Traditionally used for their calming effects in herbal remedies, hops are now valued for their antioxidant, anti-inflammatory, and hydrating properties. Rich in flavonoids, polyphenols, and essential oils, hops are a versatile ingredient that can address a range of skin concerns.
Why It’s Beneficial for Your Skin: Hops offer a wide array of skincare benefits, including anti-aging, hydration, acne control, and soothing of sensitive skin. Their antioxidant and anti-inflammatory properties help protect and repair the skin, while their antimicrobial action aids in preventing the growth of bacteria and odor-causing microbes. Additionally, hops' moisturizing properties make them a powerful ingredient for maintaining soft, hydrated, and revitalized skin.
You can find it in: Hops & Magnesium Deodorant
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Jojoba Oil
On the label: Simmondsia chinesis (jojoba) seed oil
About the Ingredient: Jojoba oil, derived from the seeds of the Simmondsia chinensis plant, is a highly versatile and beneficial ingredient in skincare. Used for centuries by Native American tribes, jojoba oil has gained global recognition for its ability to moisturize, heal, and nourish the skin. Its composition is remarkably similar to the natural oils produced by our skin, making it suitable for all skin types, from dry to oily to sensitive.
Why It’s Beneficial for Your Skin: Jojoba oil is a skincare powerhouse packed with vitamins, minerals, antioxidants, and fatty acids. It improves hydration, promotes a healthy and balanced complexion, and supports the skin’s natural barrier. Whether addressing acne, dryness, aging, or irritation, jojoba oil deeply nourishes, balances oil production, and soothes the skin, making it an ideal ingredient for maintaining healthy, glowing skin.
You can find it in: Moisturizer, Young & Bright, Skin Food, Bakuchiol Serum, Charcoal Clay Detoxifying Mask, Eye Cream with Peptides, After Shave Lotion, Fragrance Free Baby Lotion
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Kaolin Clay
On the label: Kaolin (clay)
About the Ingredient: Kaolin clay, a fine and white clay, has been used for centuries for its soothing, purifying, and nourishing properties. Known for being one of the gentlest clays, kaolin clay is ideal for all skin types, especially sensitive skin. Its mild texture allows it to absorb excess oils and impurities without stripping the skin of its natural moisture, leaving the complexion balanced and radiant. Rich in minerals like silica, magnesium, calcium, and potassium, kaolin clay offers various skin benefits.
Why It’s Beneficial for Your Skin: Kaolin clay excels at detoxifying and purifying the skin by absorbing excess oil, dirt, bacteria, and environmental pollutants. This makes it particularly useful for oily or combination skin, helping control shine, reduce the risk of clogged pores, and prevent breakouts. Kaolin clay is a natural cleanser and detoxifier, promoting a clear, glowing complexion and reducing the risk of acne and premature aging. Whether in face masks or cleansers, kaolin clay helps maintain healthy, revitalized skin.
You can find it in: Charcoal Clay Detoxifying Mask
Kokum Butter
On the label: Garcinia indica (kokum) seed butter
About the Ingredient: Kokum butter, derived from the seeds of the Garcinia indica tree, is a luxurious and deeply hydrating butter that has been used in traditional Ayurvedic practices for centuries. Rich in essential fatty acids, antioxidants, and vitamins, kokum butter nourishes, rejuvenates, and protects the skin. It is known for its intense moisturizing properties, making it a perfect solution for dry, rough, or flaky skin.
Why It’s Beneficial for Your Skin: Kokum butter's key benefits include its ability to lock in moisture, keeping the skin hydrated and preventing dehydration. Its antioxidants, including vitamin E, help protect the skin from environmental damage and support collagen production, improving skin elasticity and firmness. Regular use can promote smoother, firmer, and more youthful-looking skin, while stimulating skin regeneration. Its deep penetration also helps improve texture and reduce signs of aging, such as fine lines, wrinkles, and age spots.
You can find it in: Young & Bright, Skin Food, Skin Glow, Eye Cream with Peptides
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Lavender Oil
On the label: Lavandula angustifolia (lavender) oil
About the Ingredient: Lavender oil, extracted from the flowers of the Lavandula angustifolia plant, is a beloved essential oil known for its calming fragrance and therapeutic benefits. Rich in antioxidants, anti-inflammatory, and antimicrobial properties, lavender oil has been used for centuries in skincare to soothe and heal the skin. Its versatile nature makes it suitable for all skin types, particularly those with sensitive or irritated skin.
Why It’s Beneficial for Your Skin: Lavender oil provides numerous skin benefits, from promoting healing to combating signs of aging. Its anti-inflammatory properties make it ideal for calming redness and irritation, while its ability to accelerate skin cell regeneration helps reduce scarring and improve skin tone. Lavender oil’s antioxidant content protects the skin from environmental stressors, preventing premature aging and minimizing fine lines and wrinkles. Additionally, it promotes an even complexion, brightening dull skin and supporting overall skin health. Lavender oil also helps reduce stress, which can prevent stress-induced skin issues like acne and inflammation, making it a powerful ally for maintaining a healthy, glowing complexion.
You can find it in: Moisturizer, Young & Bright, Skin Food, Bakuchiol Serum, Antioxidant Night Oil, Gotu Kola Age Defying Mask, Mandelic Acid Skin Clearing Mask, Eye Cream with Peptides, Reef Safe SPF 30 Sunscreen, Body Wash, Tea Tree Body Wash, Conditioning Dog Shampoo, Paw & Nose Soothing Cream, Pet Grooming Spray
Lemon Oil
On the label: Citrus limon (lemon) oil
About the Ingredient: Lemon oil, derived from the rind of fresh Citrus limon fruit, is a revitalizing and purifying ingredient widely celebrated in skincare. Packed with vitamin C, antioxidants, and natural acids, lemon oil is known for its brightening and cleansing properties. It helps to rejuvenate the skin while providing a refreshing and invigorating effect. The oil’s powerful compounds make it an effective tool in combating various skin concerns, from dullness to acne.
Why It’s Beneficial for Your Skin: Lemon oil offers a range of skin benefits, primarily due to its high vitamin C content, which brightens the complexion and helps even skin tone by reducing dark spots and hyperpigmentation. Its antioxidant-rich formula also protects the skin from free radical damage, preventing premature aging. Lemon oil's natural antiseptic and purifying properties make it perfect for cleansing the skin, removing excess oil, dirt, and impurities while minimizing the risk of clogged pores. Additionally, its anti-inflammatory effects help soothe irritated skin, reducing redness and swelling, making it an excellent choice for those dealing with acne or skin sensitivity.
You can find it in: One Step Face Cleanser, Magnesium Body Lotion, Shaving Cream, After Shave Lotion, Bug Repellant Spray
Lemongrass Oil
On the label: Cymbopogon flexuosus (lemongrass) oil
About the Ingredient: Lemongrass oil, extracted from the leaves of the Cymbopogon citratus plant, is a versatile and powerful essential oil commonly used in skincare. Known for its invigorating fragrance, it is rich in antioxidants, antimicrobial compounds, and astringent properties, making it a potent solution for promoting clear and healthy skin. Lemongrass oil’s natural purifying, toning, and soothing qualities make it a valuable addition to many skincare formulations.
Why It’s Beneficial for Your Skin: Lemongrass oil provides a range of skin benefits. Its cleansing properties help remove impurities, excess oils, and toxins, ensuring a refreshed complexion while its natural antibacterial and antifungal properties prevent acne and other skin issues. The oil’s astringent qualities help balance sebum production, making it particularly beneficial for oily and combination skin by controlling shine and reducing the risk of clogged pores. Lemongrass oil also has soothing, anti-inflammatory effects that calm irritated skin, making it ideal for conditions like acne, eczema, and rosacea. Additionally, it helps even out skin tone, reduce dark spots, and brighten the complexion, leading to a clearer and more radiant appearance.
You can find it in: One Step Face Cleanser, Moisturizer, Tea Tree Body Wash, Hops & Magnesium Deodorant, Bug Repellant Spray, Conditioning Dog Shampoo, Paw & Nose Soothing Cream, Pet Grooming Spray
Licorice
On the label: Glycyrrhiza glabra (licorice) root extract
About the Ingredient: Licorice, scientifically known as Glycyrrhiza glabra, is a revered herb that has been used for centuries in both traditional medicine and skincare. Rich in antioxidants, flavonoids, and bioactive compounds, licorice is a powerful ingredient known for its soothing and brightening effects. It works effectively to promote clear, healthy, and glowing skin while addressing common skincare concerns such as hyperpigmentation, acne, and aging.
Why It’s Beneficial for Your Skin: Licorice is a multi-benefit ingredient with several advantages for the skin. Its most well-known benefit is its ability to brighten and even out the skin tone by inhibiting melanin production, which reduces dark spots, hyperpigmentation, and sun damage. It also helps lighten dark circles and reduce puffiness under the eyes, leaving the skin looking refreshed. Licorice is gentle yet effective for treating acne, reducing inflammation, and preventing breakouts with its antibacterial properties. Additionally, it fights signs of aging by neutralizing free radicals, reducing wrinkles, and restoring skin elasticity. Licorice is also a natural moisturizer, helping to hydrate and improve skin texture, making it an excellent choice for sensitive, dry, or aging skin.
You can find it in: One Step Face Cleanser, Young & Bright, Skin Food, Skin Glow, Mandelic Acid Skin Clearing Mask, Eye Cream with Peptides
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Magnesium Chloride
On the label: Magnesium chloride
About the Ingredient: Magnesium chloride is a naturally occurring mineral compound composed of magnesium and chlorine. It is commonly found in salt deposits, particularly in sea water and salt lakes such as the Dead Sea and Great Salt Lake. This bioavailable form of magnesium is easily absorbed through the skin, making it a valuable ingredient in skincare products like bath soaks, lotions, and creams. Magnesium chloride plays a crucial role in supporting skin health and enhancing its appearance through various beneficial properties.
Why It’s Beneficial for Your Skin: Magnesium chloride offers a wide range of skin benefits. It helps improve skin hydration by strengthening the skin's natural moisture barrier, making it an excellent choice for dry or dehydrated skin. Its anti-inflammatory properties soothe irritation and reduce redness, benefiting individuals with sensitive skin or inflammatory conditions like eczema or psoriasis. Magnesium chloride also supports skin repair and regeneration, promoting the production of healthy skin cells and accelerating wound healing. Additionally, it relaxes facial muscles, reducing tension lines and promoting a youthful appearance.
You can find it in: Magnesium Body Lotion, Hops & Magnesium Deodorant
Mandelic Acid
On the label: Mandelic acid
About the Ingredient: Mandelic acid is an alpha-hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it is often used in skincare products to remove dead skin cells and promote smoother, brighter skin. Unlike other AHAs, mandelic acid has a larger molecular structure, which allows it to penetrate the skin more slowly and reduces the risk of irritation. This makes mandelic acid an excellent choice for individuals with sensitive skin or those new to exfoliating acids.
Why It’s Beneficial for Your Skin: Mandelic acid offers a wide range of skincare benefits, starting with its ability to provide gentle exfoliation. It helps to slough off dead skin cells, promoting smoother, more even skin and reducing the risk of clogged pores. It is particularly effective in improving skin texture, reducing hyperpigmentation and dark spots, and helping to clear up acne and blemishes. Mandelic acid also promotes hydration by balancing the skin’s moisture levels while brightening the complexion and evening out skin tone. Additionally, its anti-aging properties support collagen production, helping to reduce fine lines and maintain skin elasticity. With its slow absorption, mandelic acid offers all these benefits without the irritation that can come from stronger exfoliants.
You can find it in: Mandelic Acid Skin Clearing Mask
Mango Butter
On the label: Mangifera indica (mango) seed butter
About the Ingredient: Mango butter is a rich, natural fat extracted from the seeds of the mango fruit (Mangifera indica). It is obtained by drying the seed and pressing it to release the fat, which results in a pale yellow to cream-colored butter with a smooth, creamy texture. Packed with essential fatty acids, vitamins A, C, and E, and antioxidants, mango butter offers a multitude of benefits for skin health.
Why It’s Beneficial for Your Skin: Mango butter is a luxurious ingredient in skincare, providing deep hydration and moisture. Its fatty acids, including oleic and stearic acid, lock moisture into the skin, making it perfect for dry, rough areas. Additionally, mango butter has soothing properties that calm irritated or inflamed skin, making it ideal for sensitive skin or conditions like eczema and psoriasis. The presence of vitamins A and C boosts collagen production, improving skin elasticity and helping to reduce the appearance of fine lines and sagging skin. Regular use of mango butter can promote smooth, nourished, and radiant skin.
You can find it in: Magnesium Body Lotion, Fragrance Free Baby Lotion
Marshmallow Root
On the label: Althaea officinalis (marshmallow) root extract
About the Ingredient: Marshmallow root, derived from Althaea officinalis, is a plant known for its soothing and hydrating properties. The root contains mucilage, a gel-like substance that provides deep moisture and helps condition hair without weighing it down. Rich in antioxidants and flavonoids, marshmallow root supports healthy hair growth and nourishes the scalp.
Why It’s Beneficial for Your Hair: Marshmallow root is an excellent ingredient for improving hair hydration. Its mucilage helps to lock in moisture, leaving hair softer, smoother, and more manageable, making it ideal for dry or brittle hair. The natural conditioning properties of marshmallow root also reduce frizz, enhance shine, and improve hair texture, giving hair a vibrant, healthy appearance. Additionally, it soothes the scalp, alleviating dryness, itching, and irritation while supporting a healthier environment for hair growth. For those with fine hair, marshmallow root adds volume without weighing the hair down. Its antioxidants help strengthen and protect hair from environmental damage, promoting elasticity and preventing breakage. Suitable for all hair types, marshmallow root provides gentle care and nourishment, improving overall hair health.
You can find it in: Shaving Cream, Conditioner & Styling Gel, Scalp Treatment
Marula Oil
On the label: Sclerocarya birrea (marula) kernel oil
About the Ingredient: Marula oil is a luxurious, lightweight oil extracted from the kernels of the marula tree (Sclerocarya birrea), native to Southern Africa. This precious oil is packed with essential fatty acids, antioxidants, and vitamins, including omega-9 (oleic acid), omega-6 (linoleic acid), and vitamins C and E. Marula oil has been cherished for centuries by indigenous communities for its nourishing and rejuvenating properties. It is cold-pressed to maintain its purity and is easily absorbed into the skin, providing deep hydration and protection without leaving a greasy residue.
Why It’s Beneficial for Your Skin: Marula oil is an incredibly effective moisturizer, deeply hydrating the skin while reinforcing its natural moisture barrier. Its high concentration of oleic acid helps to lock in moisture, leaving skin soft, smooth, and nourished. The oil’s antioxidant-rich formula, packed with vitamins C and E, helps protect the skin from environmental damage, reducing signs of aging like fine lines and wrinkles. Its soothing properties make it ideal for calming irritated or sensitive skin, while its lightweight, non-comedogenic nature ensures it hydrates without clogging pores. Whether you're looking to brighten, heal scars, or maintain youthful skin, marula oil supports overall skin health, providing a radiant, balanced complexion.
You can find it in: Antioxidant Night Oil
Moringa
On the label: Moringa oleifera seed extract
About the Ingredient: Moringa, also known as the "drumstick tree," is a nutrient-dense plant native to parts of Africa and Asia. Its leaves, seeds, and oil have been used for centuries in traditional medicine and beauty regimens due to their wealth of vitamins, minerals, and antioxidants.
Why It’s Beneficial for Your Skin: Moringa is a skincare powerhouse, packed with antioxidants like vitamins C and E, which protect the skin from free radical damage caused by environmental stressors such as pollution and UV radiation. This helps reduce the appearance of fine lines and wrinkles, promoting a youthful, radiant complexion. Moringa also has strong anti-inflammatory properties that soothe and calm irritated skin, making it beneficial for sensitive or acne-prone skin. Additionally, moringa supports collagen production, detoxifies the skin, and provides antibacterial and antifungal benefits, helping to keep skin clear, healthy, and protected from sun damage.
You can find it in: Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask
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Neem Leaf
On the label: Azadirachta indica (neem) leaf extract
About the Ingredient: Neem (Azadirachta indica) is a powerful tree native to India, revered for its remarkable health and beauty benefits. Known for its antimicrobial, anti-inflammatory, and healing properties, neem has been used for centuries in traditional medicine. Its leaves, in particular, are rich in compounds like nimbidin and azadirachtin, making them highly effective in treating a variety of skin and hair concerns. From promoting clear skin to supporting a healthy scalp, neem is a versatile and natural ingredient that enhances both skincare and hair care routines.
Why It’s Beneficial for Your Skin and Hair: For the skin, neem’s antibacterial and antifungal properties make it a powerful tool for treating acne, eczema, and other skin infections. It helps to calm inflammation, promote healing, and fight free radical damage, leading to clearer, smoother, and more youthful skin. Neem’s ability to balance oil production is ideal for those with oily or combination skin, as it prevents clogged pores and breakouts. Additionally, neem is effective in soothing sunburn, rashes, and other skin irritations.Additionally, it relaxes facial muscles, reducing tension lines and promoting a youthful appearance.
For hair, neem helps treat dandruff, scalp infections, and promotes healthy hair growth by nourishing the scalp and strengthening hair follicles. Its moisturizing properties also keep the hair hydrated, making it softer, shinier, and more manageable. With regular use, neem supports healthy, vibrant skin and hair, while addressing a variety of concerns from acne to dandruff.
You can find it in: Tea Tree Body Wash, Bug Repellant Spray, Sulfate Free Shampoo, Conditioner & Styling Gel, Scalp Treatment, Pet Grooming Spray
Neroli Oil
On the label: Citrus aurantium (neroli) oil
About the Ingredient: Neroli oil is an exquisite essential oil derived from the delicate blossoms of the bitter orange tree (Citrus aurantium). Revered for centuries for its sweet, floral aroma and exceptional therapeutic benefits, neroli oil is a prized ingredient in luxury skincare. It’s celebrated for its ability to rejuvenate the skin, improve hydration, and enhance radiance, making it a go-to choice in formulations aimed at promoting youthful, glowing skin.
Why It’s Beneficial for Your Skin: Neroli’s rich antioxidant content protects against free radical damage while stimulating collagen production, helping reduce fine lines, wrinkles, and sagging. The oil’s moisturizing properties provide deep hydration, leaving skin soft, smooth, and plump without feeling greasy. It also helps soothe inflammation, making it ideal for sensitive skin or conditions like rosacea and eczema. Furthermore, neroli oil promotes skin cell regeneration, fades scars, and evens out skin tone, creating a brighter, more youthful complexion. Its antibacterial properties help combat acne and prevent breakouts, while also tightening and firming the skin, improving elasticity. For those with oily or combination skin, neroli oil balances sebum production, reducing excess oil while maintaining hydration. Additionally, its calming fragrance provides stress relief, adding a relaxing touch to your skincare routine.
You can find it in: Antioxidant Night Oil, Antioxidant Spray Mist, Balancing Spray Mist, Sulfate Free Shampoo, Conditioner & Styling Gel
Nutmeg
On the label: Myristica fragrans (nutmeg) extract
About the Ingredient: Nutmeg, a fragrant spice derived from the seeds of the Myristica fragrans tree, has been cherished for centuries not only for its culinary uses but also for its therapeutic benefits in skincare. Known for its potent anti-inflammatory, antioxidant, and antiseptic properties, nutmeg is a versatile ingredient in skincare formulations.
Why It’s Beneficial for Your Skin: Nutmeg is great for acne, thanks to its antibacterial properties that help cleanse the skin and prevent breakouts. It also brightens and evens out skin tone, fading dark spots and hyperpigmentation. Its anti-inflammatory effects soothe irritated skin, making it ideal for conditions like eczema and rosacea. Nutmeg’s antioxidants fight signs of aging by reducing fine lines and wrinkles, while its exfoliating properties improve texture and clarity. Additionally, it boosts circulation, reducing puffiness and dark circles, and helps hydrate and soften the skin, making it suitable for all skin types.
You can find it in: Pumpkin Spice Enzyme Mask
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Olive Leaf
On the label: Olea europaea (olive) leaf extract
About the Ingredient: Olive leaf, derived from the Olea europaea tree, is a highly effective ingredient in skincare, known for its powerful antioxidants, anti-inflammatory, and antimicrobial properties. While olive oil is widely recognized, olive leaf extract offers distinct benefits, making it a valuable addition to skincare routines. It has a long history of use dating back to ancient civilizations for its healing and medicinal qualities, and it is now increasingly included in skincare products for its ability to enhance skin health and appearance.
Why It’s Beneficial for Your Skin: Olive leaf extract is rich in antioxidants, which protect the skin from oxidative stress and premature aging caused by free radicals. Its anti-inflammatory properties calm irritated or inflamed skin, making it ideal for conditions like eczema or rosacea. Additionally, its antibacterial and antimicrobial benefits help combat acne and clear up blemishes. Olive leaf also supports collagen production, promoting firmer, smoother skin and reducing the appearance of fine lines and wrinkles.
You can find it in: Tea Tree Body Wash
Olive Oil
On the label: Olea europaea (olive) fruit oil
About the Ingredient: Olive oil, derived from the fruit of the Olea europaea tree, has long been valued for its nourishing properties. Rich in essential fatty acids, antioxidants, and vitamins, it has been a staple in skincare routines for centuries. Olive oil is particularly prized for its ability to hydrate and protect the skin, making it a key ingredient in many skincare formulations.
Why It’s Beneficial for Your Skin: Olive oil deeply moisturizes and nourishes the skin, preventing dehydration while promoting softness and suppleness. Its rich antioxidant content helps to combat signs of aging by neutralizing free radicals, which can cause skin damage. Additionally, olive oil's anti-inflammatory and antibacterial properties make it an ideal choice for calming irritated skin and preventing acne breakouts. Its ability to support skin regeneration and improve elasticity also makes it a great option for enhancing the skin's overall firmness and appearance.
You can find it in: Young & Bright, Skin Food, Skin Glow, Reef Safe SPF 30 Sunscreen, After Shave Lotion, Hops & Magnesium Deodorant
Orange Oil
On the label: Citrus sinesis (orange) oil
About the Ingredient: Orange oil is extracted from the peel of sweet oranges (Citrus sinensis), renowned for its fresh, uplifting fragrance and impressive skincare benefits. Rich in antioxidants, vitamins, and anti-inflammatory compounds, this essential oil has a long history of use in skincare for its ability to promote healthy, radiant skin. It is a versatile ingredient that offers a wide range of benefits, making it a valuable addition to skincare products.
Why It’s Beneficial for Your Skin: Orange oil brightens and evens out skin tone by reducing the appearance of dark spots and pigmentation, thanks to its high vitamin C content. It also helps protect the skin from free radicals, preventing signs of aging like wrinkles and fine lines. By stimulating collagen production, orange oil promotes firmer, more elastic skin. Its anti-inflammatory properties soothe irritation and calm inflamed skin, making it beneficial for sensitive skin and conditions like acne, rosacea, and eczema. Additionally, orange oil helps control oil production, tightens pores, and offers antibacterial and antiseptic benefits, supporting clear, hydrated, and healthy skin.
You can find it in: Skin Glow, Sake Kasu Soap (Orange Spice), Vitamin C Serum, After Shave Lotion
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Papaya
On the label: Carica papaya fruit extract
About the Ingredient: Papaya is a tropical fruit known for its sweet flavor and vibrant orange hue. Rich in vitamins, antioxidants, and the enzyme papain, papaya has long been used to enhance the health and appearance of skin. Whether used directly or included in skincare formulations, papaya provides a wealth of benefits that make it a popular choice for a variety of skincare needs.
Why It’s Beneficial for Your Skin: Papaya's papain enzyme acts as a gentle exfoliant, breaking down dead skin cells and promoting smoother, brighter skin. Its high antioxidant content, including vitamin C and beta-carotene, protects the skin from free radical damage, reducing the visible signs of aging such as wrinkles and fine lines. Vitamin C also helps brighten the complexion and even out skin tone by reducing hyperpigmentation and dark spots. Additionally, papaya supports skin healing by encouraging cell regeneration, making it ideal for addressing skin damage from acne scars, sunburn, or minor cuts.
You can find it in: One Step Face Cleanser, Body Wash, Shaving Cream
Patchouli Oil
On the label: Pogostemon cablin (patchouli) oil
About the Ingredient: Patchouli oil, extracted from the leaves of the Pogostemon cablin plant, is celebrated for its earthy aroma and therapeutic properties. Traditionally used in medicine and aromatherapy, it has become a key ingredient in skincare due to its ability to balance, rejuvenate, and protect the skin. With its rich composition of antioxidants and anti-inflammatory compounds, patchouli oil is ideal for maintaining healthy, radiant, and youthful skin.
Why It’s Beneficial for Your Skin: Patchouli oil’s antioxidant properties combat free radicals, helping to reduce signs of aging like wrinkles and fine lines while improving skin elasticity and texture. Its anti-inflammatory nature soothes irritation, redness, and swelling.. The oil’s regenerative qualities accelerate healing, lighten scars and dark spots, and promote an even complexion. Additionally, patchouli oil hydrates dry skin by locking in moisture and balancing oil production, making it suitable for both dry and oily skin types. Its calming effects further support skin stressed by environmental factors or sensitivity.
You can find it in: Antioxidant Spray Mist
Peppermint Oil
On the label: Mentha piperita (peppermint) oil
About the Ingredient: Peppermint oil, derived from the leaves of the Mentha piperita plant, is celebrated for its refreshing minty aroma and a host of skin-enhancing properties. Known for its cooling and invigorating effects, this essential oil is a staple in skincare formulations for its ability to soothe, balance, and refresh the skin. Packed with menthol and other active compounds, peppermint oil has been used for centuries in both traditional and modern remedies to support clear, healthy, and radiant skin.
Why It’s Beneficial for Your Skin: Peppermint oil provides an immediate cooling sensation that soothes irritated or inflamed skin, making it ideal for addressing redness, sunburn, or rashes. Its natural astringent properties help tighten pores, control excess oil, and reduce puffiness, particularly under the eyes. Rich in antioxidants, peppermint oil protects against environmental stressors while promoting healthy blood circulation for a revitalized complexion.
You can find it in: Tea Tree Body Wash, Sake Kasu Soap (Peppermint), After Shave Lotion, Sulfate Free Shampoo, Conditioner & Styling Gel, Conditioning Dog Shampoo
Peptides
On the label: Phyto-peptides
About the Ingredient: Peptides, short chains of amino acids, serve as the essential building blocks of proteins like collagen, elastin, and keratin, which are crucial for maintaining the skin’s structure and health. These natural components (ours come from plants) help keep skin firm, elastic, and youthful. As we age, the production of these vital proteins decreases, leading to wrinkles, fine lines, and sagging skin. When applied topically in skincare products, peptides stimulate the skin’s natural processes to enhance collagen production, support skin repair, and improve overall texture and tone.
Why It’s Beneficial for Your Skin: Peptides offer powerful anti-aging benefits by promoting collagen and elastin synthesis, which helps reduce the appearance of fine lines, wrinkles, and sagging. They also improve skin texture and tone by supporting healthy cell turnover and reducing hyperpigmentation. Peptides strengthen the skin’s natural barrier, enhancing hydration and protecting against environmental stressors. Additionally, their anti-inflammatory and regenerative properties soothe irritation, repair damage, and boost the skin’s resilience, making them an essential ingredient for achieving a firmer, more youthful, and radiant complexion.
You can find it in: Young & Bright, Skin Food, Eye Cream with Peptides, Vitamin B3 Serum
Pineapple
On the label: Ananas sativus (pineapple) fruit extract
About the Ingredient: Pineapple (Ananas comosus), a tropical fruit celebrated for its tangy sweetness, is also a skincare treasure trove. Packed with vitamins, antioxidants, and enzymes, this natural ingredient is renowned for its brightening, exfoliating, and hydrating properties. Pineapple’s key components—vitamin C and bromelain—work synergistically to address common skin concerns like dullness, dark spots, and rough texture, promoting a smoother, more radiant complexion.
Why It’s Beneficial for Your Skin: The vitamin C in Pineapple brightens and evens out skin tone while stimulating collagen production, enhancing firmness, and reducing the signs of aging. Bromelain, a natural enzyme, gently exfoliates dead skin cells, revealing a fresher, smoother surface. Pineapple's anti-inflammatory and antibacterial properties soothe irritation and help prevent acne, while its antioxidants protect against free radical damage. Together, these properties improve skin texture, promote regeneration, and support a vibrant, youthful glow.
You can find it in: One Step Face Cleanser, Pumpkin Spice Enzyme Mask, Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask, Mandelic Acid Skin Clearing Mask
Pomegranate Oil
On the label: Punica granatum (pomegranate) seed oil
About the Ingredient: Extracted from the seeds of the pomegranate fruit (Punica granatum), pomegranate oil is a luxurious addition to skincare because of its nutrient-rich composition and wide-ranging benefits. This oil is a treasure trove of antioxidants, vitamins, and essential fatty acids, including punicic acid, a unique anti-inflammatory compound. It’s great for addressing issues like aging, dryness, and hyperpigmentation.
Why It’s Beneficial for Your Skin: Pomegranate oil offers powerful antioxidant protection, combating free radicals and preventing premature aging. It hydrates the skin by reinforcing its natural moisture barrier, leaving it soft and supple. By stimulating collagen production, it promotes firmness and elasticity, reducing the appearance of wrinkles. Its vitamin C content brightens the complexion and fades dark spots, while its anti-inflammatory properties calm irritation and redness. Additionally, pomegranate oil supports skin regeneration, aiding in the repair of scars and imperfections, and provides a layer of defense against UV damage for overall healthier, more resilient skin.
You can find it in: Antioxidant Night Oil
Pumpkin
On the label: Cucurbita pepo (pumpkin) fruit extract
About the Ingredient: Pumpkin powder, crafted from dried and ground pumpkin flesh (Cucurbita pepo), is a nutrient-rich ingredient gaining prominence in skincare. Packed with vitamins, minerals, antioxidants, and natural enzymes, it delivers a broad spectrum of benefits that cater to various skin needs.
Why It’s Beneficial for Your Skin: Pumpkin powder works as a natural exfoliant thanks to its enzymes and alpha hydroxy acids (AHAs), removing dead skin cells to reveal a smoother, brighter complexion. Its antioxidants, including beta-carotene and vitamins C and E, protect against free radical damage and environmental stressors, helping to prevent premature aging. The high vitamin A content promotes cell regeneration, evening out skin tone and reducing the appearance of dark spots.
Pumpkin also boasts anti-inflammatory properties that soothe irritated skin, making it ideal for calming conditions like acne, rosacea, or eczema. Furthermore, its ability to balance oil production helps regulate sebum, minimizing clogged pores and breakouts.
You can find it in: Pumpkin Spice Enzyme Mask
Pumpkin Seed Oil
On the label: Cucurbita pepo (pumpkin) seed oil
About the Ingredient: Pumpkin seed oil, extracted from the seeds of pumpkins (Cucurbita pepo), is a nutrient-rich ingredient prized for its skin-nourishing properties. Packed with essential fatty acids, vitamins, minerals, and antioxidants, it hydrates, soothes, and protects the skin. Lightweight and versatile, this oil is suitable for a variety of skin types and is commonly used in skincare and hair care formulations to promote a healthy, radiant appearance.
Why It’s Beneficial for Your Hair: Pumpkin seed oil is rich in nutrients that are beneficial for hair health, including omega fatty acids, zinc, and antioxidants. These elements nourish the scalp, regulate oil production, and improve circulation, creating a healthier environment for hair growth. Its natural anti-inflammatory and antimicrobial properties help soothe scalp irritation and combat dandruff, while its ability to strengthen hair follicles may promote thicker, healthier hair.
You can find it in: Conditioner & Styling Gel, Scalp Treatment
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(Fermented) Radish Root
On the label: Leuconostoc/radish root ferment filtrate
About the Ingredient: Fermented radish root, derived from the natural fermentation of radish roots (Raphanus sativus), is a versatile ingredient in skincare celebrated for its dual role as a natural preservative and a skin-enhancing agent. The fermentation process amplifies the beneficial properties of radish root, which is rich in vitamins, antioxidants, and antimicrobial compounds. This ingredient aligns with the increasing demand for natural, sustainable solutions in skincare, offering a gentle, non-toxic alternative for preserving product integrity while delivering skincare benefits.
Why It’s Beneficial for Your Skin: Fermented radish root's natural antibacterial and antifungal properties help protect skincare formulations from harmful microorganisms, extending their shelf life without the use of synthetic chemicals. For the skin, its antioxidant content combats free radicals, reducing signs of aging such as fine lines and wrinkles. The fermentation process also boosts the presence of probiotics and enzymes, promoting a balanced skin microbiome.
You can find it in: Most of our products as a preservative.
Raspberry Seed Oil
On the label: Rubus idaeus (raspberry) seed oil
About the Ingredient: Raspberry seed oil, derived from the seeds of red raspberries (Rubus idaeus), is a nutrient-dense oil rich in essential fatty acids, antioxidants, and vitamins A and E. This lightweight oil is gaining popularity in skincare due to its ability to hydrate, protect, and rejuvenate the skin. Known for its potent anti-aging and soothing properties, raspberry seed oil is a versatile ingredient used in facial and body care products to promote healthier, more radiant skin.
Why It’s Beneficial for Your Skin: Raspberry seed oil is an exceptional moisturizer, packed with omega-3 and omega-6 fatty acids that help restore the skin's moisture barrier and prevent water loss. It also boasts powerful antioxidants that protect the skin from free radical damage, reducing the appearance of fine lines, wrinkles, and other signs of aging. Additionally, the oil stimulates collagen production, improving skin firmness and elasticity. Its natural sun-blocking properties also provide mild UV protection, helping to shield the skin from sun damage while promoting a youthful and even complexion.
You can find it in: Reef Safe SPF 30 Sunscreen, Bakuchiol Serum
Rose Oil
On the label: Rosa damascene (rose) flower oil
About the Ingredient: Rose oil, derived from the petals of the Rosa damascena flower through steam distillation, is a prized ingredient in skincare for its rich fragrance and therapeutic properties. Known for its soothing, hydrating, and anti-aging benefits, rose oil has been used for centuries in beauty rituals.
Why It’s Beneficial for Your Skin: Rose oil is beneficial for the skin due to its deep moisturizing properties, which help hydrate dry or dehydrated skin, leaving it soft and nourished. Its antioxidant-rich composition protects the skin from free radical damage, reducing signs of aging such as fine lines and wrinkles. Additionally, rose oil helps balance oil production, making it suitable for both dry and oily skin types. It also promotes skin elasticity by stimulating collagen and elastin production, improving skin texture and firmness.
You can find it in: Balancing Spray Mist
Rose Water
On the label: Rosa damascene (rose) flower water
About the Ingredient: Rose water, made by distilling rose petals, has been a beloved skincare ingredient for centuries due to its soothing and hydrating properties. Packed with antioxidants, vitamins, and natural compounds, rose water helps refresh and rejuvenate the skin while promoting overall skin health. It's a versatile addition to skincare routines, often used as a toner, facial mist, or in creams and serums, and is particularly effective for sensitive or irritated skin.
Why It’s Beneficial for Your Skin: Rose water hydrates and refreshes the skin by attracting moisture and locking it in, making it an ideal option for dehydrated skin. It also tightens and tones the skin, minimizing pores and refining texture while balancing the skin’s oil production. With its gentle astringent properties, rose water helps balance moisture levels in both oily and dry skin. Additionally, its vitamin C content brightens the complexion and evens out skin tone by lightening dark spots and hyperpigmentation.
You can find it in: Balancing Spray Mist, Sake Kasu Soap (Indian Rose)
Rosemary
On the label: Rosmarinus officinalis (rosemary) extract
About the Ingredient: Rosemary (Rosmarinus officinalis), a fragrant herb often used in cooking and aromatherapy, is prized in skincare for its antioxidant, anti-inflammatory, and antimicrobial properties. With compounds such as flavonoids, carnosic acid, and rosmarinic acid, rosemary has a rejuvenating effect on the skin, helping to combat acne, reduce signs of aging, and promote a healthier, more balanced complexion.
Why It’s Beneficial for Your Skin: Rosemary offers numerous benefits for the skin, including antioxidant protection that helps neutralize free radicals and prevent premature aging. It soothes inflamed or irritated skin with its anti-inflammatory properties. Rosemary also improves circulation, which boosts skin regeneration, enhancing the appearance of scars and uneven skin tone. Its natural astringent properties tighten and tone the skin, while its antimicrobial action helps prevent infections and promote faster healing. Additionally, rosemary maintains balanced hydration and provides soothing relief for stressed or irritated skin.
You can find it in: Moisturizer, After Shave Lotion, Fragrance Free Baby Lotion
Rosemary Oil
On the label: Rosmarinus officinalis (rosemary) oil
About the Ingredient: Rosemary oil, extracted from the leaves of the Rosmarinus officinalis plant, is an essential oil valued for its antioxidant, anti-inflammatory, and antimicrobial properties. Known for its invigorating aroma, it’s a popular ingredient in skincare products such as facial oils, serums, and toners.
Why It’s Beneficial for Your Skin: Rosemary oil’s antioxidant-rich composition helps reduce signs of aging by neutralizing free radicals and boosting blood circulation, which supports skin regeneration and promotes collagen and elastin production. This improves skin firmness and minimizes sagging. Rosemary oil also aids in healing damaged skin, reducing the appearance of scars, stretch marks, and discoloration. Its astringent properties tighten pores, balance oil production, and refine skin texture, making it an excellent choice for smoother, firmer skin.
You can find it in: Bakuchiol Serum, Conditioning Dog Shampoo
Rutin
On the label: Rutin
About the Ingredient: Rutin, a bioflavonoid found in fruits, vegetables, and herbs like buckwheat, apples, and citrus fruits, is renowned for its powerful antioxidant, anti-inflammatory, and skin-healing benefits. Used in skincare for its ability to protect the skin from environmental damage, soothe irritation, and reduce signs of aging, rutin is increasingly incorporated into serums, creams, and masks for its therapeutic properties.
Why It’s Beneficial for Your Skin: Rutin’s antioxidant properties protect the skin from free radical damage caused by environmental stressors, such as UV radiation and pollution, helping to maintain a youthful complexion. Its anti-inflammatory effects soothe irritated skin and improve circulation. Rutin also strengthens blood vessels, reducing dark circles and puffiness, especially around the eyes. It supports collagen production, enhancing skin elasticity and firmness, and helps improve skin tone and texture by reducing redness, dark spots, and pigmentation, promoting a more even and luminous complexion.
You can find it in: Vitamin C Serum
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Safflower Oil
On the label: Carthamus tinctorius (safflower) seed oil
About the Ingredient: Safflower oil, extracted from the seeds of the Carthamus tinctorius plant, is a light, non-comedogenic oil highly valued in skincare for its ability to hydrate, balance oil production, and enhance skin texture. Rich in linoleic acid (omega-6), this plant-based oil is ideal for all skin types, especially those with sensitive or acne-prone skin. Safflower oil is commonly used in face oils, serums, and moisturizers for its soothing, healing properties and ability to provide lasting hydration without clogging pores.
Why It’s Beneficial for Your Skin: Safflower oil’s high linoleic acid content helps deeply hydrate the skin while maintaining a healthy moisture barrier. Its lightweight texture makes it suitable for both dry and oily skin types, offering nourishment without causing breakouts. Additionally, the oil is rich in vitamin E, a powerful antioxidant that promotes skin repair, healing scars and stretch marks, and protecting the skin from environmental damage. Its non-comedogenic nature ensures it won't clog pores, making it ideal for sensitive or acne-prone skin.
You can find it in: Moisturizer, Mandelic Acid Skin Clearing Mask, Fragrance Free Baby Lotion, Paw & Nose Soothing Cream
Sake Kasu
On the label: Rice ferment filtrate (sake kasu)
About the Ingredient: Sake kasu, or sake lees, is the nutrient-rich byproduct left after the fermentation of sake, the traditional Japanese rice wine. Used for centuries in Japanese beauty rituals, this fermented residue has gained recognition in modern skincare for its ability to brighten, hydrate, and rejuvenate the skin. Sake kasu is packed with vitamins, amino acids, antioxidants, and enzymes, making it a powerful ingredient in skincare products.
Why It’s Beneficial for Your Skin: The benefits of sake kasu in skincare are numerous, beginning with its ability to brighten and even out the skin tone. Thanks to the presence of kojic acid, sake kasu can reduce the appearance of dark spots and hyperpigmentation, leaving the skin more radiant. Its rich antioxidant content helps protect the skin from oxidative damage, reducing the formation of wrinkles and fine lines. The natural humectants in sake kasu ensure the skin stays hydrated, while its enzymes gently exfoliate, improving skin texture and smoothness.
Additionally, sake kasu offers anti-inflammatory benefits that calm irritated skin, making it ideal for those with acne, eczema, or rosacea. It also stimulates collagen production, improving skin elasticity and reducing signs of aging, while its detoxifying properties help purify the skin, preventing breakouts and promoting a clearer complexion. Finally, the amino acids in sake kasu assist in repairing and regenerating skin cells, contributing to a youthful, even skin tone.
You can find it in: Young & Bright, Sake Kasu Soap
Sclerotium Gum
On the label: Sclerotium gum
About the Ingredient: Sclerotium gum, derived from the fermentation of the sclerotium fungus, is a versatile natural polysaccharide used in skincare for its unique ability to emulsify, stabilize, and hydrate products. It serves as a key ingredient in many skincare formulations, ensuring the even distribution of oil and water-based components, preventing separation, and maintaining the product's consistency. As an emulsifier and stabilizer, sclerotium gum helps create smooth, stable creams, lotions, and other emulsions, improving both the texture and performance of skincare products.
Why It’s Beneficial for Your Skin: Beyond its functional benefits, sclerotium gum provides several advantages for the skin. It enhances the spreadability and effectiveness of skincare products, allowing for an even application and optimal delivery of active ingredients. Additionally, sclerotium gum is non-irritating and safe for sensitive skin, making it ideal for products intended for delicate or reactive skin types. It forms a protective layer on the skin’s surface, supporting the skin's natural barrier, preventing moisture loss, and shielding the skin from harmful environmental pollutants and microorganisms.
You can find it in: Vitamin C Serum, Vitamin B3 Serum, Tremella Mushroom Serum, Eye Cream with Peptides, Body Lotion
Shea Butter
On the label: Butyrospermum parkii (shea) butter
About the Ingredient: Shea butter is a luxurious, nutrient-rich fat extracted from the nuts of the African shea tree (Vitellaria paradoxa). Revered for centuries in African cultures for its healing properties, shea butter has become a staple in modern skincare for its unparalleled ability to nourish and protect the skin. Naturally rich in essential fatty acids, vitamins A, E, and F, and antioxidants, it has a creamy texture that deeply moisturizes while soothing and restoring even the driest or most sensitive skin types.
Why It’s Beneficial for Your Skin: Shea butter is a skincare powerhouse, offering deep hydration by replenishing the skin's moisture barrier and locking in long-lasting moisture. Its antioxidant properties help neutralize free radicals, protecting the skin from environmental damage and signs of premature aging. Rich in vitamins and natural compounds, shea butter supports skin healing, reduces the appearance of scars and stretch marks, and improves elasticity. Gentle yet effective, it also calms irritation, soothes cracked or rough skin, and enhances the overall softness and resilience of your complexion.
You can find it in: Moisturizer, Skin Food, Skin Glow, Gotu Kola Age Defying Mask, Reef Safe SPF 30 Sunscreen, African Black Soap, Sake Kasu Soap, Body Lotion, Magnesium Body Lotion, Firming Body Lotion, Shaving Cream, Hops & Magnesium Deodorant, Conditioner & Styling Gel, Paw & Nose Soothing Cream
Shikakai
On the label: Acacia concinna (shikakai) fruit extract
About the Ingredient: Shikakai, or Acacia concinna, is a traditional herb long celebrated in Indian beauty and wellness practices for its natural hair care benefits. Known as the "fruit for hair," this botanical treasure is derived from the dried pods of the shikakai plant, ground into a fine powder, and used in various hair treatments. Rich in vitamins, minerals, and natural saponins, shikakai gently cleanses and nourishes the scalp and hair without the need for harsh chemicals.
Why It’s Beneficial for Your Hair: Shikakai provides a gentle yet effective cleanse, removing dirt and buildup while preserving the hair's natural oils. Its high nutrient content, including vitamins C and A, nourishes hair follicles, promoting healthy growth and reducing hair fall. Acting as a natural conditioner, shikakai smooths hair, prevents breakage, and enhances shine and manageability. It also balances scalp oil production, soothes irritation, and combats dandruff with its antimicrobial properties. With regular use, shikakai improves hair strength, texture, and overall health, making it an excellent choice for natural, chemical-free hair care.
You can find it in: Sulfate Free Shampoo
Slippery Elm
On the label: Ulmus fulva (slippery elm) extract
About the Ingredient: Slippery elm, scientifically known as Ulmus rubra, is a North American tree renowned for its healing and soothing properties. The inner bark of this tree produces a gel-like substance called mucilage, which has been used for centuries in traditional medicine for its ability to calm and hydrate. In hair care, slippery elm is particularly valued for its natural ability to moisturize, strengthen, and protect hair, making it a versatile ingredient in shampoos, conditioners, hair masks, and scalp treatments.
Why It’s Beneficial for Your Hair: Slippery elm is a powerhouse for hair hydration, thanks to its mucilage content that locks in moisture and soothes dry or irritated scalps. This hydration promotes a healthy scalp environment, which is essential for strong hair growth. Additionally, slippery elm helps to strengthen hair strands, reduce breakage, and improve elasticity by nourishing hair from root to tip. Its detangling properties make it a favorite for improving hair manageability, especially for curly or frizzy textures. With its ability to add shine, balance oil production, and protect against environmental damage, slippery elm enhances overall hair health and vitality.
You can find it in: Shaving Cream, Conditioner & Styling Gel, Scalp Treatment
Soapnut
On the label: Sapindus laurifolia (soapnut) fruit extract
About the Ingredient: Soap nut, or Sapindus laurifolia, is a fruit known for its natural cleansing properties, used for centuries in traditional beauty rituals, especially in Asia. These dried fruits contain saponins, natural surfactants that create a gentle lather when mixed with water. Soap nuts offer a sustainable and eco-friendly alternative to conventional shampoos, making them an ideal choice for those seeking natural and chemical-free hair care solutions. Their ability to cleanse effectively while preserving the hair’s natural oils has made them a staple in organic hair care routines.
Why It’s Beneficial for Your Skin: Soap nuts are a gentle yet effective cleanser that maintains the hair's natural moisture balance, making them suitable for dry, sensitive, or damaged hair. They help balance scalp pH, which is essential for a healthy scalp environment, and promote hair growth by keeping hair follicles clean and unclogged. Additionally, soap nuts improve hair texture, enhancing shine and softness while reducing frizz. Their anti-inflammatory properties soothe scalp irritation, and they are safe for color-treated hair.
You can find it in: Sulfate Free Shampoo
Spirulina
On the label: Spirulina platensis extract
About the Ingredient: Spirulina, a nutrient-rich blue-green algae, is renowned for its exceptional nutritional content and health benefits. This superfood is packed with protein, vitamins, minerals, antioxidants, and essential fatty acids, making it a standout ingredient in both wellness and skincare. Spirulina’s high concentration of chlorophyll and potent antioxidants provides powerful detoxifying and protective properties, helping to purify the skin and combat environmental stressors.
Why It’s Beneficial for Your Skin: Spirulina offers an array of skin benefits, from reducing inflammation to boosting collagen production. Its rich antioxidants protect the skin from free radical damage, preventing premature aging and maintaining a youthful glow. Chlorophyll and other nutrients help detoxify the skin, clearing impurities and promoting a fresh, revitalized complexion. Additionally, spirulina supports skin hydration, improves elasticity, and evens out tone and texture, making it effective for addressing dryness, dullness, and pigmentation issues.
You can find it in: Moisturizer, Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask, Reef Safe SPF 30 Sunscreen
Squalane
On the label: Squalene (from olive oil)
About the Ingredient: Squalane is a lightweight, stable, and non-comedogenic emollient derived from natural sources like olives and sugarcane or, less commonly, shark liver oil (ours comes from olive oil). This ingredient mimics the skin's natural oils and is celebrated for its exceptional ability to hydrate and protect the skin. Naturally present in human sebum but diminishing with age, squalane has become a go-to skincare ingredient for replenishing moisture and maintaining skin health. Its versatile nature makes it suitable for all skin types, including dry, oily, and sensitive skin.
Why It’s Beneficial for Your Skin: Squalane offers profound hydration by locking in moisture and preventing water loss, leaving the skin smooth and supple without feeling greasy. Its antioxidant properties protect against free radical damage, helping to reduce signs of aging like wrinkles and fine lines. Additionally, squalane’s lightweight and non-comedogenic nature make it ideal for balancing oily or acne-prone skin. By improving elasticity, promoting a youthful glow, and soothing inflammation, squalane enhances skin’s resilience and radiance, making it a cornerstone ingredient for antiaging skincare routines.
You can find it in: Bakuchiol Serum
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Tea Tree Oil
On the label: Melaleuca alternifolia (tea tree) oil
About the Ingredient: Tea Tree Oil, derived from the leaves of the Melaleuca alternifolia tree native to Australia, is a versatile essential oil celebrated for its potent antimicrobial, antiseptic, and anti-inflammatory properties. Its active compound, terpinen-4-ol, gives it a wide range of therapeutic benefits for both skin and hair. Used for centuries in traditional remedies, tea tree oil has become a staple in modern skincare and haircare products, offering targeted solutions for common concerns like acne, oily skin, and dandruff.
Why It’s Beneficial for Your Skin: Tea Tree Oil is a powerhouse ingredient for combating acne and blemishes, thanks to its ability to fight acne-causing bacteria and reduce inflammation. It also soothes irritated skin, alleviating redness and discomfort associated with conditions like eczema and rosacea. For those with oily skin, tea tree oil helps regulate sebum production and minimize shine. Its antiseptic properties make it an effective treatment for minor cuts, skin infections, and itchy skin, while its ability to calm and refresh the skin enhances its overall health and balance.
Why It’s Beneficial for Your Hair: Tea Tree Oil supports scalp health by combating dandruff-causing fungi and relieving itchiness and inflammation. It clears buildup, balances oil production, and helps prevent scalp issues like folliculitis or acne. By maintaining a clean and balanced scalp environment, tea tree oil promotes healthier hair growth and a refreshed, flake-free appearance. Its multipurpose nature makes it an essential addition to haircare routines targeting both scalp care and overall hair vitality.
You can find it in: Tea Tree Body Wash, Mandelic Acid Skin Clearing Mask, Scalp Treatment
Tremella Mushroom
On the label: Tremella fuciformis (mushroom) extract
About the Ingredient: Tremella Mushroom, or Snow Mushroom (Tremella fuciformis), is an edible fungus celebrated in traditional Chinese medicine and modern skincare for its impressive hydrating and skin-nourishing properties. Often compared to hyaluronic acid, it can hold many times its weight in water, making it a powerful natural moisturizer. Tremella mushroom is also packed with antioxidants, polysaccharides, and nutrients that protect the skin, improve elasticity, and promote a radiant complexion. Its gentle, non-irritating nature makes it suitable for all skin types, including sensitive or reactive skin.
Why It’s Beneficial for Your Skin: Tremella Mushroom is a superstar hydrator, deeply moisturizing the skin while improving its ability to retain water. Its anti-aging properties help smooth fine lines, boost skin elasticity, and encourage collagen production, resulting in a firmer, more youthful appearance. Rich in antioxidants, it protects against free radical damage and environmental stressors, reducing the signs of aging and enhancing skin radiance. Tremella mushroom also soothes inflammation and supports the skin's natural barrier, making it ideal for calming sensitive, dry, or irritated skin.
You can find it in: Tremella Mushroom Serum, Young & Bright, Skin Glow, Vitamin C Serum, Vitamin B3 Serum, Pumpkin Spice Enzyme Mask, Cucumber Basil Calming Mask, Gotu Kola Age Defying Mask, Reef Safe SPF 30 Sunscreen, Body Lotion, Firming Body Lotion, Shaving Cream
Turmeric Oil
On the label: Berberis aristate (turmeric) oil
About the Ingredient: Turmeric oil is derived from the root of the turmeric plant (Curcuma longa) and has been used for centuries in traditional medicine across Southeast Asia and India. Known for its rich yellow color and earthy scent, turmeric oil is packed with bioactive compounds like curcumin, which provide its powerful antioxidant, anti-inflammatory, and antibacterial properties. These properties make turmeric oil a prized ingredient in skincare for promoting a healthy, radiant complexion, fighting signs of aging, and soothing skin concerns.
Why It’s Beneficial for Your Skin: Turmeric oil is a versatile skincare powerhouse. Its brightening properties help even out skin tone and reduce hyperpigmentation, making it ideal for tackling dark spots, acne scars, and sun damage. The anti-inflammatory effects of turmeric oil soothe irritated or sensitive skin, providing relief for conditions like acne, eczema, and rosacea. As a potent antioxidant, it combats free radical damage, preserving the skin's firmness and elasticity while reducing visible signs of aging. Additionally, turmeric oil aids in improving skin texture, promoting cell turnover, and moisturizing dry, flaky skin. Its ability to enhance skin regeneration also helps fade scars and promotes smoother, more youthful skin.
You can find it in: Skin Glow
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Vitamin B3
On the label: Niacinamide (vitamin B3)
About the Ingredient: Vitamin B3, or niacinamide, is a water-soluble vitamin that plays a crucial role in maintaining skin health. Naturally found in foods like meat, fish, and whole grains, niacinamide is a staple in modern skincare due to its remarkable ability to address multiple skin concerns. It is well-known for its soothing, anti-inflammatory properties and is suitable for a wide range of skin types, including sensitive, oily, and acne-prone skin.
Why It’s Beneficial for Your Skin: Niacinamide is renowned for its ability to strengthen the skin's natural barrier, helping to lock in moisture and protect against external irritants. It is particularly effective in reducing inflammation, redness, and irritation, making it an excellent choice for sensitive or reactive skin. Niacinamide also targets hyperpigmentation, helping to fade dark spots, sun damage, and post-acne scars, resulting in a more even and radiant complexion. Additionally, it stimulates collagen production, minimizing fine lines and wrinkles, and regulates oil production, making it beneficial for acne-prone skin. Niacinamide also hydrates and improves skin texture, providing smoother, more resilient skin over time.
You can find it in: Vitamin B3 Serum, Young & Bright, Skin Glow, Firming Body Lotion, Sulfate Free Shampoo, Scalp Treatment
Vitamin B5
On the label: Pantothenic acid (vitamin B5)
About the Ingredient: Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin found naturally in both plant and animal foods, such as eggs, fish, poultry, and whole grains. It plays an essential role in the body's metabolic processes and is widely used in skincare for its ability to hydrate, heal, and soothe the skin. In topical skincare formulations, vitamin B5 functions as a humectant, drawing moisture into the skin and promoting overall skin health.
Why It’s Beneficial for Your Skin: Vitamin B5 is highly valued in skincare due to its deep hydration properties, which help keep the skin soft, smooth, and supple by maintaining optimal moisture levels. It accelerates the skin's healing process, promoting cell regeneration and reducing the appearance of scars. Known for its anti-inflammatory effects, it calms irritated skin and helps reduce redness and swelling from conditions like acne, eczema, or rosacea. Additionally, vitamin B5 strengthens the skin's barrier, protecting it from environmental stressors, and supports collagen production, enhancing the skin's elasticity and reducing fine lines and wrinkles. It also contributes to a more even skin tone by promoting healthy cell turnover, leading to a brighter, clearer complexion.
You can find it in: Young & Bright, Tremella Mushroom Serum, Shaving Cream, Sulfate Free Shampoo
Vitamin C
On the label: Ascorbyl palmitate (vitamin C) or Ascorbic acid (vitamin C)
About the Ingredient: Vitamin C, also known as ascorbic acid, is a water-soluble vitamin found in various fruits and vegetables such as oranges, strawberries, kiwi, and bell peppers. It is a potent antioxidant that plays a vital role in neutralizing free radicals, unstable molecules that can damage skin cells and accelerate the aging process. In skincare, vitamin C is prized for its ability to brighten, even out skin tone, and protect the skin from environmental stressors like UV rays and pollution. As one of the most commonly used and researched ingredients in skincare, vitamin C helps address multiple skin concerns such as dullness, hyperpigmentation, and signs of aging.
Why It’s Beneficial for Your Skin: Vitamin C is known for its ability to brighten and even out skin tone by inhibiting melanin production, helping to reduce dark spots, sunspots, and acne scars. This results in a more radiant complexion. It is also essential for collagen production, which helps maintain the skin's elasticity, firmness, and youthful appearance. Vitamin C provides protection against sun damage and free radical exposure, both of which contribute to premature aging. Additionally, its anti-inflammatory properties help soothe irritation, reduce redness, and support the healing of acne scars. Regular use of vitamin C helps promote smoother, firmer, and more hydrated skin, offering an overall healthier complexion.
You can find it in: Vitamin C Serum, One Step Face Cleanser, Skin Food, Antioxidant Spray Mist, Eye Cream with Peptides
Vitamin E
On the label: Tocopherol (vitamin E)
About the Ingredient: Vitamin E, a fat-soluble antioxidant, is an essential nutrient that plays a crucial role in skin health. Found naturally in foods like nuts, seeds, and leafy greens, vitamin E is widely used in skincare products due to its powerful protective and nourishing properties. As an antioxidant, it helps combat oxidative stress caused by free radicals from UV radiation, pollution, and other environmental stressors.
Why It’s Beneficial for Your Skin: Vitamin E is best known for its antioxidant properties, which help neutralize free radicals that can accelerate the aging process and damage skin cells. It also deeply hydrates the skin, locking in moisture and promoting a soft, smooth, and well-hydrated appearance. By stimulating collagen production, vitamin E helps improve skin elasticity, reducing the appearance of fine lines, wrinkles, and sagging. It can also promote healing, making it effective in reducing scars, stretch marks, and signs of hyperpigmentation. Additionally, vitamin E calms inflammation, soothes irritation, and supports the skin's natural regeneration, promoting a healthy and youthful complexion.
You can find it in: Eye Cream with Peptides, Bakuchiol Serum, Antioxidant Night Oil
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Willow Bark
On the label: Salix alba (willow bark) extract
About the Ingredient: Willow bark, derived from the bark of the willow tree (Salix species), has been used in traditional medicine for centuries due to its therapeutic effects. It contains salicin, a compound that, when metabolized by the skin, becomes salicylic acid, an active ingredient known for its acne-fighting and exfoliating properties. This makes willow bark an excellent natural alternative to synthetic exfoliants and acne treatments. Willow bark can be found in various skincare products, such as cleansers, toners, moisturizers, and masks, where it provides both gentle exfoliation and soothing effects for a clearer, smoother complexion.
Why It’s Beneficial for Your Skin: Willow bark is primarily valued for its exfoliating properties. Its salicin content helps gently remove dead skin cells, promoting a smoother and more radiant appearance. It also helps with acne by unclogging pores and reducing the buildup of excess oil and debris, making it an effective option for acne-prone skin. Beyond exfoliation, willow bark has anti-inflammatory properties that soothe irritated skin, reduce redness, and calm conditions like rosacea and eczema. Additionally, its ability to balance oil production, promote skin regeneration, and fight environmental damage makes it a versatile ingredient for healthier, clearer skin.
You can find it in: One Step Face Cleanser, Mandelic Acid Skin Clearing Mask, Charcoal Clay Detoxifying Mask, Balancing Spray Mist, Firming Body Lotion, Sulfate Free Shampoo
Witch Hazel
On the label: Hamamelis virginiana (witch hazel)
About the Ingredient: Witch hazel is derived from the bark and leaves of the Hamamelis virginiana plant and has been used for centuries due to its medicinal and skin-healing properties. It is rich in tannins, flavonoids, and essential oils, which contribute to its soothing and astringent effects. Witch hazel is a popular ingredient in skincare, particularly for those with oily or acne-prone skin, as it helps to tone, tighten, and refresh the skin. It is commonly found in toners, cleansers, and other skincare products designed to address acne, irritation, and inflammation.
Why It’s Beneficial for Your Skin: Witch hazel is best known for its natural astringent properties, which help to tighten the skin, minimize pores, and reduce excess oil production, making it a go-to ingredient for oily and acne-prone skin. It also works as an anti-inflammatory, soothing irritated or inflamed skin, such as that affected by acne, eczema, or sunburn. Additionally, witch hazel promotes healing, helping with the recovery of minor cuts and abrasions. Its antioxidant-rich composition protects the skin from free radicals, preventing premature aging. Whether used to refresh the skin, reduce shine, or calm irritation, witch hazel helps maintain a balanced, clear, and healthy complexion.
You can find it in: One Step Face Cleanser, Young & Bright, Skin Food, Charcoal Clay Detoxifying Mask, Antioxidant Spray Mist, Bug Repellant Spray
X, Y, Z
Xanthan Gum
On the label: Xanthan gum
About the Ingredient: Xanthan gum is a natural polysaccharide derived from fermented sugar, produced by the bacterium Xanthomonas campestris. Commonly used in the food, cosmetics, and pharmaceutical industries, xanthan gum plays a crucial role in thickening, stabilizing, and emulsifying skincare formulations. Its water-soluble nature and mild texture make it a popular ingredient in lotions, creams, serums, and gels. Known for enhancing the texture and consistency of skincare products, xanthan gum is valued for its ability to improve product performance and overall user experience.
Why It’s Beneficial for Your Skin: In skincare, xanthan gum serves as an effective thickener and stabilizer, helping to create smooth, uniform formulations. It contributes to the moisture-retention ability of products by forming a protective layer on the skin, ensuring hydration is locked in. This makes it especially beneficial for dry or dehydrated skin. Xanthan gum also enhances the sensory experience of skincare products, creating a luxurious feel that improves application. Its role as a binding agent ensures that all ingredients stay integrated, preventing separation and extending product longevity, making it a versatile and reliable ingredient for high-quality skincare formulations.
You can find it in: Charcoal Clay Detoxifying Mask, Eye Cream with Peptides
Zinc Oxide
On the label: Zinc oxide
About the Ingredient: Zinc oxide is a naturally occurring mineral compound, known for its white, inorganic form. It has been utilized for centuries in both cosmetic and medicinal applications, prized for its protective, soothing, and healing properties. In skincare, zinc oxide is most commonly found in sunscreens, diaper creams, and other products designed for sensitive skin, acne treatment, and sun protection. It provides a physical barrier against environmental stressors, making it a highly effective and versatile ingredient.
Why It’s Beneficial for Your Skin: Zinc oxide is highly valued in skincare for its ability to provide broad-spectrum sun protection by reflecting and scattering UV rays, making it an essential component in mineral sunscreens. It also offers significant anti-inflammatory benefits, soothing irritated skin, and accelerating healing for wounds, sunburns, and skin conditions like eczema and psoriasis. Additionally, zinc oxide supports healthy skin barrier function, protecting the skin from dehydration and external irritants. Its gentle, non-irritating nature makes it ideal for sensitive skin types, helping to reduce redness, inflammation, and promote overall skin health.
You can find it in: Moisturizer, Young & Bright, Skin Food, Reef Safe SPF 30 Sunscreen, Hops & Magnesium Deodorant, Paw & Nose Soothing Cream